| CHAPTER I INTRODUCTION | 第11-14页 |
| CHAPTER II LITERATURE REVIEW | 第14-24页 |
| 2.1 Defining Sociopragmatic Failure | 第14-15页 |
| 2.2 Review of Grice’s Cooperative Principle | 第15-17页 |
| 2.3 Brown and Levinson’s Face Theory | 第17-19页 |
| 2.3.1 Face | 第18页 |
| 2.3.2 Positive and Negative Face | 第18-19页 |
| 2.4 Leech’s Politeness Principle | 第19-20页 |
| 2.5 Chinese Politeness and Politeness Principle | 第20-23页 |
| 2.6 Cultural Value Orientation | 第23-24页 |
| CHAPTER III SOCIOPRAGMATIC FAILURE IN ETIQUETTE | 第24-54页 |
| 3.1 Etiquette | 第24-25页 |
| 3.2 Emphasis on Different Maxims of CP and PP in Chinese and English Culture | 第25-30页 |
| 3.2.1 Modesty Maxim in Chinese Compliment Response | 第26-27页 |
| 3.2.2 Quantity and Manner Maxim in Accepting Invitation in English | 第27-28页 |
| 3.2.3 Sympathy Maxim and Generosity Maxim in Chinese Request | 第28-30页 |
| 3.3 Collectivism vs Individualism | 第30-36页 |
| 3.3.1 Collectivism-Oriented Society | 第32-34页 |
| 3.3.2 Individualism-Oriented Society | 第34-36页 |
| 3.4 Temporal Orientation in Chinese and English Culture | 第36-39页 |
| 3.5 Sociopragmatic Failure due to Sociocultural Factors | 第39-54页 |
| 3.5.1 Sociopragmatic Failure in Address | 第39-46页 |
| 3.5.2 Sociopragmatic Failure in Greeting | 第46-50页 |
| 3.5.3 Sociopragmatic Failure in Request | 第50-54页 |
| CHAPTER IV SOLUTIONS TO SOCIOPRAGMTIC FAILURE | 第54-73页 |
| 4.1 Learning Strategies to Approach Sociopragmatic Failure | 第55-63页 |
| 4.1.1 Developing Linguistic Competence | 第56-57页 |
| 4.1.2 Developing Cultural Competence | 第57-61页 |
| 4.1.3 Developing Pragmatic Competence | 第61-63页 |
| 4.2 Teaching Strategies to Approach Sociopragmatic Failure | 第63-73页 |
| 4.2.1 Enhancing the Objectivity of Discourse Teaching Practice | 第64-66页 |
| 4.2.2 Laying Stress on the Appropriateness | 第66-68页 |
| 4.2.3 Comparing the Cultural Differences | 第68-69页 |
| 4.2.4 Teaching in the Light of Cultural Context | 第69-71页 |
| 4.2.5 Eliminating Unfavorable Factors | 第71-73页 |
| CHAPTER V CONCLUSION | 第73-76页 |
| BIBLIOGRAPHY | 第76-89页 |
