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中西商务沟通中的冲突分析:跨文化视角

摘要第4-5页
Abstract第5页
Chapter 1 Introduction第8-14页
    1.1 Background and Objective of the Thesis第8-10页
    1.2 Literature Review第10-14页
        1.2.1 Intercultural-Communication Theory第10-11页
        1.2.2 Business Negotiation Theory第11-14页
Chapter 2 An Overview of Intercultural Business Negotiation第14-22页
    2.1 Culture: the Windows of the Mind第14-17页
        2.1.1 Understanding Culture第14-15页
        2.1.2 Three Features of Culture第15-17页
    2.2 Business Negotiation第17-22页
        2.2.1 The Phases of Negotiation第17-21页
        2.2.2 Win-Lose and Win-Win Outcomes第21-22页
Chapter 3 Case Studies of Intercultural Business Negotiation第22-38页
    3.1 Case One第22-29页
        3.1.1 Chinese People’s Emphasis on Relationships第27-28页
        3.1.2 Canadians’Emphasis on Time and Efficiency第28页
        3.1.3 Differences in Negotiation Style第28-29页
    3.2 Case Two第29-38页
        3.2.1 Concern With Business Negotiation第35-36页
        3.2.2 Concern With Protocol第36-37页
        3.2.3 Complexity of the Use of Language第37-38页
Chapter 4 Examinations of Conflicts in Intercultural Business Negotiation第38-54页
    4.1 The Differences in Cultural Roots: Chinese and Western Values第39-48页
        4.1.1 Chinese Cultural Roots第39-44页
        4.1.2 Western Cultural Roots第44-48页
    4.2 Cultural Factors Influencing Business Negotiation第48-54页
        4.2.1 Low-Context Versus High-Context Communications第49-51页
        4.2.2 Individualism Versus Collectivism第51-52页
        4.2.3 Outcome Orientation Versus Relationship Orientation第52-54页
Chapter 5 Suggestions on Effective Intercultural Negotiation第54-58页
    5.1 The Importance of Self-knowledge第54页
    5.2 Understanding Cultural Differences第54-55页
    5.3 Improving Intercultural Communicative Competence第55-56页
    5.4 Tolerance to Differences第56-58页
Conclusion第58-60页
References第60-65页
Acknowledgements第65页

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