| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| List of Abbreviations | 第9-10页 |
| List of Figures and Tables | 第10-11页 |
| Chapter Ⅰ Introduction | 第11-14页 |
| 1.1 Background of study | 第11-12页 |
| 1.2 Rationale and objective of study | 第12-13页 |
| 1.3 Organization of the thesis | 第13-14页 |
| Chapter Ⅱ Literature Review | 第14-41页 |
| 2.1. The study of advertising | 第14-17页 |
| 2.1.1 Definition of advertising | 第14-15页 |
| 2.1.2 Functions of advertising | 第15-16页 |
| 2.1.3 Language of advertising | 第16-17页 |
| 2.2 The study of metaphor | 第17-37页 |
| 2.2.1 Introduction | 第17页 |
| 2.2.2 Traditional study of metaphor | 第17-20页 |
| 2.2.3 Contemporary study of metaphor | 第20-23页 |
| 2.2.4 Blending study of metaphor | 第23-32页 |
| 2.2.5 Idealized cognitive model study of metaphor | 第32-37页 |
| 2.3 The study of metaphor in advertising | 第37-41页 |
| 2.3.1 Study of metaphor in advertising abroad | 第37-38页 |
| 2.3.2 Study of metaphor in advertising at home | 第38-39页 |
| 2.3.3 Limitation of the previous studies | 第39-41页 |
| Chapter Ⅲ Data collection and Research Methodology | 第41-46页 |
| 3.1 Research Questions | 第41-42页 |
| 3.2 Data Collection | 第42-43页 |
| 3.2.1 Description of data collection | 第42页 |
| 3.2.2 The processing of data | 第42-43页 |
| 3.3 Research methods | 第43-45页 |
| 3.3.1 Case-study method | 第43-44页 |
| 3.3.2 Model-construction method | 第44-45页 |
| 3.4 Summary | 第45-46页 |
| Chapter Ⅳ Analysis of Metaphor in Car Ads within the Framework of CBT and ICM | 第46-62页 |
| 4.1 Analysis of metaphor in car advertising based on CBT | 第46-52页 |
| 4.1.1 Case study of metaphor in mirror network | 第46-48页 |
| 4.1.2 Case study of metaphor in single-scope network | 第48-52页 |
| 4.2 Analysis of metaphor in car ads based on the ICM | 第52-57页 |
| 4.2.1 Case study of metaphor in ICM | 第53-55页 |
| 4.2.2 Case study of metaphor and metonymy in ICM | 第55-57页 |
| 4.3 The functions of metaphor in ads | 第57-61页 |
| 4.3.1 To transfer the meaning of ads | 第58-59页 |
| 4.3.2 To help the understanding of ads | 第59页 |
| 4.3.3 To make a persuasion on ads | 第59-60页 |
| 4.3.4 To make an influence on ads’ brand | 第60-61页 |
| 4.4 Summary | 第61-62页 |
| Chapter Ⅴ Results and Discussions | 第62-71页 |
| 5.1 Research results | 第62-64页 |
| 5.1.1 Results of the interpretation of metaphor in advertising based on CBT | 第62-63页 |
| 5.1.2 Results of the interpretation of metaphor in advertising based on ICM | 第63-64页 |
| 5.2 Discussions on the research results | 第64-69页 |
| 5.2.1 Discussions on the interpretation of metaphor in advertising based on CBT | 第64-67页 |
| 5.2.2 Discussions on the interpretation of metaphor in advertising based on ICM | 第67-69页 |
| 5.3 Discussions on the functions of metaphor in advertising | 第69-71页 |
| Chapter Ⅵ Conclusion | 第71-74页 |
| 6.1 Research findings | 第71-72页 |
| 6.2 Implications | 第72页 |
| 6.3 Limitations of the research and suggestions for further study | 第72-74页 |
| Bibliography | 第74-78页 |
| Appendix Ⅰ Chinese car advertising | 第78-82页 |
| AppendixⅡ English car advertising | 第82-86页 |
| Acknowledgments | 第86页 |
