| Abstract (In Chinese & English) | 第1-14页 |
| Synopsis (In Chinese & English) | 第14-20页 |
| Introduction | 第20-22页 |
| Chapter One Introduction | 第22-31页 |
| 1．1 ．International Communication | 第22-25页 |
| 1．2． The English-language Media in China | 第25-27页 |
| 1．3．Beijing Review | 第27-28页 |
| 1．4 The Reasons to Choose the Forum Section as the Research Object | 第28-31页 |
| Chapter Two Overview of Western Rhetoric | 第31-45页 |
| 2．1． Differences between Western Rhetoric and Chinese Rhetoric | 第31-33页 |
| 2．2． Encountering of Western Rhetoric | 第33-37页 |
| 2．3． The Usefulness of Rhetoric | 第37-39页 |
| 2．4． The Applicability of Rhetorical Theories in the Analyses of the Forum Section | 第39-45页 |
| Chapter Three Analyses of the Forum Section from a Rhetorical Perspective | 第45-74页 |
| 3．1． Who Says | 第45-55页 |
| 3．1．1． China's Image | 第47-51页 |
| 3．1．2． Journal's Ethos | 第51-52页 |
| 3．1．3． Column's Ethos | 第52-55页 |
| 3．2． What Contents and with What Purpose | 第55-66页 |
| 3．2．1． With What Purpose | 第55-56页 |
| 3．2．2． Rhetorical Situation | 第56-66页 |
| 3．2．2．1． The Exigence | 第57-61页 |
| 3．2．2．2． The Audience | 第61-62页 |
| 3．2．2．3． The Constraints | 第62-66页 |
| 3．3． To Whom and with What Effect | 第66-74页 |
| 3．3．1．The Audience of the Forum Section | 第67-69页 |
| 3．3．2． With What Effect | 第69-74页 |
| 3．3．2．1． Studies of Effect in Mass Communication | 第69-70页 |
| 3．3．2．2． Studies of Effect in Rhetoric | 第70-74页 |
| Chapter Four Suggestions | 第74-77页 |
| 4．1． In the Selection of the Topics | 第75-76页 |
| 4．2． In Editing | 第76-77页 |
| Conclusion | 第77-78页 |
| Notes | 第78-79页 |
| Bibliography | 第79-82页 |
| Appendix | 第82-84页 |
