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基于SWOT分析的孟加拉国外贸服装业发展战略研究

摘要第4-5页
ABSTRACT第5页
CHAPTER 1 INTRODUCTION第8-19页
    1.1 Background and significance of the researched subject第8-14页
    1.2 Literature Review第14-16页
    1.3 Aims and Objective of the Research第16页
    1.4 Structure of the paper第16-17页
    1.5 Methodology第17-19页
CHAPTER 2 AN OVERVIEW ON BANGLADESH READYMADE GARMENT INDUSTRY第19-44页
    2.1 Bangladesh at a glance: General Information第19-22页
    2.2 Overview on the Economy of Bangladesh第22-25页
    2.3 Current Development of Garment Industry of Bangladesh第25-34页
    2.4 Contribution of RMG Industry to National Economy第34-36页
    2.5 Factors that Contributed to the Expansion and Growth of Foreign Trade Garment Industry of Bangladesh第36-39页
        2.5.1 Domestic Factors第36-39页
        2.5.2 External Factors第39页
    2.6 Types of Ready-made Garment Industry in Bangladesh第39-40页
    2.7 Labor Market and Female Garment Workers of Bangladesh第40-44页
CHAPTER 3 COMPETITIVE POSITION OF BANGLADESH FOREIGN TRADE GARMENT INDUSTRY第44-67页
    3.1 Evolution of the Garment Sector in Bangladesh, Vietnam, Sri Lanka and China: A comparison第45-49页
    3.2 Bangladesh Garment Industry Vs. Major Apparel Importers: Competitive Export Performance第49-55页
        3.2.1 Export Competitiveness in EU market第50-53页
        3.2.2 Export Competitiveness in USA market第53-55页
    3.3 Bangladesh Vs. Major Competitors: A Comparison Analysis第55-64页
        3.3.1 In terms of Apparel Import in Major Economies第55-57页
        3.3.2 In Terms of Labor, Productivity and Labor Cost第57-61页
        3.3.3 In Terms of Raw Material Import and Manufactured Product第61-63页
        3.3.4 In Terms of Price and Lead Time第63-64页
    3.4 Findings from the Comparison Analysis第64-67页
CHAPTER 4 A SWOT ANALYSIS ON BANGLADESH FOREIGN TRADE GARMENT INDUSTRY第67-87页
    4.1 SWOT Analysis and SWOT Matrix and Its Importance第67-68页
    4.2 SWOT Analysis on Foreign Trade Garment Industry of Bangladesh第68-78页
        4.2.1 Strength第69-72页
        4.2.2 Weakness第72-75页
        4.2.3 Opportunity第75-77页
        4.2.4 Threat第77-78页
    4.3 SWOT Matrix analysis on Bangladesh Readymade Garment Industry第78-80页
    4.4 Strategy Analysis第80-87页
        4.4.1 Stage 1: Building SWOT Model第82-84页
        4.4.2 Stage 2: Confirming the market position第84-87页
CHAPTER 5 STRATEGY PLANNING FOR FUTURE第87-102页
    5.1 Selecting the Optimal Strategy and Rationale behind the Choice第87-92页
    5.2 Strategy Objective第92-93页
    5.3 Strategy Planning: Fulfilling Requirements for Gaining GSP Plus Status by Bangladesh第93-100页
        5.3.1 Beginning bilateral negotiation第93-96页
        5.3.2 Market Diversification Planning: Focusing Asian markets第96-97页
        5.3.3 Product Diversification Planning: Increasing Internal Capacity for Higher Productivity第97-100页
    5.4 Recommendations for Bangladesh Garment Industry第100-102页
GENERAL CONCLUSION第102-104页
REFERENCES第104-109页
ACKNOWLEDGEMENT第109-111页

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