| 摘要 | 第5-6页 |
| Abstract | 第6页 |
| Chapter 1 Introduction | 第9-11页 |
| 1.1 Background of the Study | 第9页 |
| 1.2 Research Methodology | 第9-10页 |
| 1.3 Structure of the Thesis | 第10-11页 |
| Chapter 2 Literature Review | 第11-19页 |
| 2.1 Review of Advertising | 第11-15页 |
| 2.1.1 Definitions of Advertising | 第11-12页 |
| 2.1.2 Four Principles of Advertising | 第12页 |
| 2.1.3 Classifications of Advertising | 第12-13页 |
| 2.1.4 Previous Studies of Advertising Language | 第13-15页 |
| 2.2 Review of Systemic-functional Grammar (SFG) | 第15-19页 |
| 2.2.1 The Rise and Development of SFG | 第16页 |
| 2.2.2 Three Metafunctions of SFG | 第16页 |
| 2.2.3 Previous Studies on Interpersonal Meaning (IP) | 第16-18页 |
| 2.2.4 Summary | 第18-19页 |
| Chapter 3 Theoretical Foundation | 第19-27页 |
| 3.1 A Brief Introduction of IP Meaning | 第19页 |
| 3.2 Main Aspects of IP Meaning | 第19-27页 |
| 3.2.1 Speech Roles and Functions | 第19-20页 |
| 3.2.2 Mood System | 第20-25页 |
| 3.2.3 Modality | 第25-27页 |
| Chapter 4 The Realizations of IP Meaning in Video Advertising Language | 第27-54页 |
| 4.1 The Realization of IP Meaning through Mood Structures | 第27-35页 |
| 4.1.1 IP Meaning of Declaratives | 第28-29页 |
| 4.1.2 IP Meaning of Imperatives | 第29-33页 |
| 4.1.3 IP Meaning of Interrogatives | 第33-35页 |
| 4.1.4 Summary | 第35页 |
| 4.2 The Realization of IP Meaning through Lexical Choices | 第35-48页 |
| 4.2.1 IP Function of Second Personal Markers | 第36-39页 |
| 4.2.2 IP Function of Third Personal Markers | 第39-41页 |
| 4.2.3 IP Function of First Personal Markers | 第41-44页 |
| 4.2.4 IP Function of Mood Adjunct | 第44-47页 |
| 4.2.5 Summary | 第47-48页 |
| 4.3 The Realization of IP Meaning through Modality | 第48-54页 |
| 4.3.1 Modal Expressions of Ability/ Possibility | 第49-50页 |
| 4.3.2 Modal Expressions of Futurity | 第50页 |
| 4.3.3 Modal Expressions of Intention | 第50-51页 |
| 4.3.4 Modal Expressions of Obligation | 第51-52页 |
| 4.3.5 Summary | 第52-54页 |
| Chapter 5 Conclusion | 第54-58页 |
| 5.1 Major Findings | 第54-56页 |
| 5.2 Significance of the Study | 第56-57页 |
| 5.3 Limitation of the Study and Suggestions for Further Improvement | 第57-58页 |
| References | 第58-61页 |
| Appendix | 第61-69页 |
| Acknowledgements | 第69-70页 |
