| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6页 |
| 摘要 | 第7-11页 |
| LIST OF ABBREVIATIONS | 第11-14页 |
| CHPATER ONE INTRODUCTION | 第14-24页 |
| 1.1 Introduction | 第14-15页 |
| 1.2 Rationale of the present study | 第15-20页 |
| 1.2.1 Definition of an apology | 第15-17页 |
| 1.2.2 The reasons of collecting the corpus from Weibo | 第17-19页 |
| 1.2.3 The relationship between AS and CP | 第19-20页 |
| 1.3 Objectives of the present study | 第20-21页 |
| 1.4 Organization of the present study | 第21-24页 |
| CHAPTER TWO LITERATURE REVIEW | 第24-34页 |
| 2.1 Three approaches to the study of apologies | 第24-30页 |
| 2.1.1 Pragmatic approaches to apologies | 第24-25页 |
| 2.1.2 Communication approaches to apologies | 第25-27页 |
| 2.1.3 Cross-cultural approaches to apologies | 第27-28页 |
| 2.1.4 Summary of these three approaches | 第28-30页 |
| 2.2 An overview of studies on corporate apology strategies | 第30-34页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第34-50页 |
| 3.1 Theoretical background of the present thesis | 第34-42页 |
| 3.1.1 The original meaning of Grice’s Cooperative Principle | 第34-36页 |
| 3.1.2 Grice’s CP theory and the lexeme ‘cooperation ’ | 第36-39页 |
| 3.1.3 The applicability of CP in the present study | 第39-42页 |
| 3.2 The conceptual framework of the present study | 第42-47页 |
| 3.2.1 Categorizations of apology strategies | 第43-44页 |
| 3.2.2 Explanations from the perspective of culture | 第44-47页 |
| 3.3 The framework of the present study | 第47-50页 |
| CHAPTER FOUR METHODOLOGY | 第50-54页 |
| 4.1 Process of data collection | 第50-51页 |
| 4.2 Process of data analysis | 第51-54页 |
| CHAPTER FIVE COOPERATIVE PRINCIPLES USED ON APOLOGY STRATEGIES | 第54-72页 |
| 5.1 Identifying the characteristics of the apology strategies | 第54-66页 |
| 5.1.1 The physical characteristics of apologies in this study | 第56-59页 |
| 5.1.2 The physical manifestations of apology strategies in this study | 第59-66页 |
| 5.2 The relationship between AS and CP in this study | 第66-72页 |
| CHAPTER SIX DISCUSSION | 第72-84页 |
| 6.1 The apology patterns in this study | 第73-75页 |
| 6.2 The positive significant difference between Strategy B (E/A) and the maximof quality as well as manner | 第75-79页 |
| 6.3 The negative significant difference between Strategy D (PF) and the maximof relevance | 第79-81页 |
| 6.4 Collectivism among all strategies | 第81-84页 |
| CHAPTER SEVEN CONCLUSION | 第84-92页 |
| 7.1 Findings | 第84-88页 |
| 7.2 Implications | 第88-89页 |
| 7.3 Limitations and suggestions for further study | 第89-92页 |
| 7.3.1 Limitations of the present study | 第89-90页 |
| 7.3.2 Suggestions for further studies | 第90-92页 |
| REFERENCES | 第92-96页 |
| APPENDIX A | 第96-97页 |
