| Abstract | 第1-7页 |
| 摘要 | 第7-11页 |
| Chapter 1 Introduction | 第11-15页 |
| ·Research Background | 第11-12页 |
| ·Research Purposes and Significance | 第12页 |
| ·Research Methodology | 第12-13页 |
| ·Research Questions | 第13页 |
| ·Structure of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-28页 |
| ·Previous Studies of Auto Advertisements | 第15-20页 |
| ·The Definition, Classification and Functions of Auto Ads | 第15-17页 |
| ·Previous Studies on Auto Advertising Language | 第17-20页 |
| ·Previous Studies on Foregrounding Theory | 第20-28页 |
| ·The Origin and Definition of Foregrounding | 第20页 |
| ·Previous Studies of Foregrounding Abroad | 第20-26页 |
| ·Previous Studies of Foregrounding at Home | 第26-28页 |
| Chapter 3 Theoretical Foundation | 第28-34页 |
| ·Elements to Motivate Prominence | 第28-31页 |
| ·Situational Context | 第28-29页 |
| ·Functions of Language | 第29-30页 |
| ·Criteria of Relevance | 第30-31页 |
| ·Types of Foregrounding Devices | 第31-33页 |
| ·Qualitative Foregrounding by Deviation | 第31-32页 |
| ·Quantitative Foregrounding by Overregularity | 第32-33页 |
| ·Effects of Foregrounding | 第33-34页 |
| Chapter 4 Foregrounding in Auto Advertising Language | 第34-63页 |
| ·Auto Advertising Language Features as Motivate Prominence | 第34-35页 |
| ·Qualitative Foregrounding by Deviation in Auto Ads’ Language | 第35-54页 |
| ·Qualitative Foregrounding at Linguistic Level | 第36-50页 |
| ·Phonological Deviation | 第36-37页 |
| ·Graphological Deviation | 第37-40页 |
| ·Lexical Deviation | 第40-43页 |
| ·Grammatical Deviation | 第43-44页 |
| ·Semantic Deviation | 第44-48页 |
| ·Register Deviation | 第48页 |
| ·Deviation from Pragmatic Principle | 第48-50页 |
| ·Qualitative Foregrounding in Non-linguistic World | 第50-52页 |
| ·Deviation from the Physical World | 第51页 |
| ·Deviation from the Cultural World | 第51-52页 |
| ·Deviation form the Psychological World | 第52页 |
| ·Connections of Deviation in the Four Worlds of Language | 第52-54页 |
| ·Quantitative Foregrounding by Overregularity in Auto Ads’ Language | 第54-60页 |
| ·Phonological Overregularity | 第54-55页 |
| ·Syntactical Overregularity | 第55-57页 |
| ·Lexical Overregularity | 第57-58页 |
| ·Rhetorical Overregularity | 第58-60页 |
| ·Effects of Foregrounding in Auto Advertising | 第60-63页 |
| ·To Present More Interesting and Appealing Language | 第60-61页 |
| ·To Be Economical | 第61页 |
| ·To Reinforce Advertising Message | 第61-62页 |
| ·To Satisfy People’s Aesthetic Expectations | 第62-63页 |
| Chapter 5 Conclusion | 第63-65页 |
| ·Major Findings | 第63-64页 |
| ·Limitations and Suggestions | 第64-65页 |
| Bibliography | 第65-68页 |
| Appendix | 第68-71页 |
| Acknowledgments | 第71页 |
