| Abstract | 第1-9页 |
| 摘要 | 第9-11页 |
| List of Figures | 第11-12页 |
| List of Tables | 第12-13页 |
| Introduction | 第13-15页 |
| Chapter One Literature Review of Advertising | 第15-24页 |
| ·Definitions of Advertising | 第15-16页 |
| ·Types of Advertising | 第16-17页 |
| ·Functions of Advertising | 第17-18页 |
| ·Previous Studies on Advertising Language | 第18-24页 |
| ·Semiotic Studies | 第18-19页 |
| ·Stylistic Studies | 第19-21页 |
| ·Pragmatic Studies | 第21-22页 |
| ·Discourse Studies | 第22-24页 |
| Chapter Two Theoretical Framework | 第24-40页 |
| ·Definition of Deixis | 第24-25页 |
| ·Deictic and Non-Deictic Usages | 第25-30页 |
| ·Categories of Deictic Expressions | 第30-34页 |
| ·Person Deixis | 第30-32页 |
| ·Time Deixis | 第32-33页 |
| ·Place Deixis | 第33页 |
| ·Discourse Deixis | 第33页 |
| ·Social Deixis | 第33-34页 |
| ·The Egocentricity of Deixis and Deictic Projection | 第34-36页 |
| ·Deixis and Distance | 第36-40页 |
| Chapter Three Methodology | 第40-44页 |
| ·Research Questions | 第40-41页 |
| ·Data Collection Procedures | 第41-42页 |
| ·Data Analysis Procedures | 第42-44页 |
| Chapter Four Use of Deictic Expressions in Advertising Discourse | 第44-57页 |
| ·An Overall Study of Deictic Expressions in Advertisements | 第44-45页 |
| ·Statistical Results of the Five Categories of Advertisements | 第45-52页 |
| ·Statistical Results of the Advertisements of Electrical Household Appliances | 第45-47页 |
| ·Statistical Results of the Advertisements of Automobiles | 第47-48页 |
| ·Statistical Results of the Advertisements of Cosmetics | 第48-49页 |
| ·Statistical Results of the Advertisements of Food | 第49-50页 |
| ·Statistical Results of the Advertisements of Insurance and Investments | 第50-52页 |
| ·Focusing on Person, Time and Place Deictic Expressions | 第52-57页 |
| ·Person Deictic Expressions | 第53-54页 |
| ·Time Deictic Expressions | 第54-55页 |
| ·Place Deictic Expressions | 第55-57页 |
| Chapter Five Functions of Deictic Expressions in Advertising English | 第57-66页 |
| ·Psychological Strategies in Advertising | 第57-58页 |
| ·Effects of Psychological Distance | 第58-61页 |
| ·Effects of Immediacy | 第61-66页 |
| ·Immediacy of Time in Advertisements | 第61-63页 |
| ·Immediacy of Place in Advertisements | 第63-66页 |
| Conclusion | 第66-69页 |
| Appendix | 第69-75页 |
| References | 第75-80页 |
| Acknowledgements | 第80-81页 |
| 学位论文评阅及答辩情况表 | 第81页 |
