| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-10页 |
| Introduction | 第10-14页 |
| 1 Literature Review | 第14-30页 |
| ·Theoretical base | 第14-24页 |
| ·Previous studies | 第24-30页 |
| 2 Methodology | 第30-35页 |
| ·Data collection | 第30页 |
| ·Description of the data | 第30-33页 |
| ·Research questions | 第33-35页 |
| 3 Comparison of deviation in English advertisements written by Americans and by Chinese | 第35-74页 |
| ·Lexical deviation employed in the English advertisements by Americans and by Chinese | 第35-46页 |
| ·Grammatical deviation employed in the English advertisements by Americans and by Chinese | 第46-49页 |
| ·Phonological deviation employed in English advertisements by Americans and by Chinese | 第49-54页 |
| ·Graphological deviation employed in the English advertisements by Americans and by Chinese | 第54-62页 |
| ·Semantic deviation employed in the English advertisements by Americans and by Chinese | 第62-69页 |
| ·Deviation of register employed in the English advertisements by Americans and by Chinese | 第69-74页 |
| 4 Findings | 第74-81页 |
| ·A survey of comparison | 第74页 |
| ·Analysis of the findings | 第74-77页 |
| ·Reasons of differences between language deviation in English advertisements by Americans and by Chinese | 第77-81页 |
| Conclusion | 第81-83页 |
| Bibliography | 第83-89页 |
| Appendix I Published Paper during M.A. study | 第89页 |
