| Acknowledgements | 第1-5页 |
| Abstract (English) | 第5-8页 |
| Abstract (Chinese) | 第8-14页 |
| Chapter One Introduction | 第14-20页 |
| ·Introduction | 第14-15页 |
| ·Comparability | 第15-16页 |
| ·Research Methodology | 第16-17页 |
| ·Significance and Purpose | 第17-18页 |
| ·Organization of the Thesis | 第18-20页 |
| Chapter Two Literature Review | 第20-31页 |
| ·An Overview of Studies on Euphemism | 第20-25页 |
| ·Studies in English-speaking Countries | 第20-21页 |
| ·Studies in Japan | 第21-22页 |
| ·Studies in China | 第22-25页 |
| ·Studies on English euphemism | 第22-23页 |
| ·Studies on Japanese euphemism | 第23-25页 |
| ·Multidisciplinary Studies on Euphemism | 第25-31页 |
| ·Pragmatic Analysis of Euphemism | 第25-26页 |
| ·Rhetoric Analysis of Euphemism | 第26页 |
| ·Cognitive Analysis of Euphemism | 第26-27页 |
| ·Sociolinguistic Analysis of Euphemism | 第27-31页 |
| Chapter Three A General Description of Euphemism | 第31-45页 |
| ·Definition of Euphemism | 第31-35页 |
| ·Classification of Euphemism | 第35-41页 |
| ·Negative Euphemism, Positive Euphemism and Neutral Euphemism | 第36-37页 |
| ·Beneficial-to-addressee Euphemism, Beneficial-to-all Euphemism and Beneficial-to-addresser Euphemism | 第37-39页 |
| ·Other Classifications of Euphemism | 第39-41页 |
| ·Characteristics of Euphemism | 第41-45页 |
| ·Diachronic Characteristics | 第41-42页 |
| ·Register Characteristics | 第42-43页 |
| ·Regional Characteristics | 第43-45页 |
| Chapter Four A Contrastive Study of Euphemism from the Perspective of Linguistic Characteristics | 第45-63页 |
| ·Phonetic Devices | 第45-47页 |
| ·Lexical Devices | 第47-52页 |
| ·Similar Lexical Devices in English and Japanese | 第47-50页 |
| ·Using Loanwords or Fuzzy Words and Expressions | 第47-49页 |
| ·Using Synonyms or Antonyms | 第49-50页 |
| ·Different Lexical Devices in English and Japanese | 第50-52页 |
| ·Grammatical Devices | 第52-58页 |
| ·Similar Grammatical Devices in English and Japanese | 第52-54页 |
| ·Ellipsis | 第52页 |
| ·Negative Form | 第52-53页 |
| ·Modulation | 第53-54页 |
| ·Different Grammatical Devices in English and Japanese | 第54-58页 |
| ·Special Grammatical Devices in English | 第54-55页 |
| ·Progressive Aspect | 第54页 |
| ·Modal Auxiliary Verbs | 第54-55页 |
| ·Other Grammatical Devices | 第55页 |
| ·Special Grammatical Devices in Japanese | 第55-58页 |
| ·Passive Voice | 第55-56页 |
| ·Speculative Form | 第56页 |
| ·Other Grammatical Devices | 第56-58页 |
| ·Rhetorical Devices | 第58-61页 |
| ·Pragmatic Devices | 第61-63页 |
| Chapter Five A Contrastive Study of Euphemism from the Perspective of Cultural Characteristics | 第63-93页 |
| ·Definition of Culture | 第63-64页 |
| ·Classification or Levels of Culture | 第64-66页 |
| ·Culture and Language | 第66-68页 |
| ·Culture and Euphemism | 第68-93页 |
| ·Euphemism and Religious Beliefs | 第69-73页 |
| ·English Euphemism and Christianity | 第69-71页 |
| ·Japanese Euphemism and Pluralism of Religious Beliefs | 第71-73页 |
| ·Euphemism and Concept of Social Status | 第73-77页 |
| ·English Euphemism and Concept of Equality | 第73页 |
| ·Japanese Euphemism and Class Consciousness | 第73-77页 |
| ·Euphemism and Aesthetic Consciousness | 第77-83页 |
| ·Aesthetic Consciousness | 第77-78页 |
| ·Common Aesthetic Consciousness Embodied in English Euphemism and Japanese Euphemism | 第78-81页 |
| ·One's Appearance, Figure and Physiological Defect | 第78-79页 |
| ·Sex, Disease, Death and Excretion | 第79-81页 |
| ·Special Aesthetic Consciousness Embodied in English Euphemism or Japanese Euphemism | 第81-83页 |
| ·English Euphemism for Old Age | 第81-82页 |
| ·Japanese Euphemism for Old Age | 第82-83页 |
| ·Euphemism and Concept of Collectivism and Individualism | 第83-86页 |
| ·English Euphemism and Concept of Individualism | 第84页 |
| ·Japanese Euphemism and Concept of Collectivism | 第84-86页 |
| ·Euphemism and Some Values | 第86-93页 |
| ·Marriage and Pregnancy | 第86-89页 |
| ·Poverty | 第89-90页 |
| ·Occupation and Unemployment | 第90-93页 |
| Chapter Six Conclusion | 第93-97页 |
| ·Remarks on Euphemism | 第93-94页 |
| ·Major Findings | 第94-96页 |
| ·Suggestions for Further Study | 第96-97页 |
| Bibliography | 第97-103页 |
