| ACKNOWLEDGEMENTS | 第9-10页 |
| ABSTRACT | 第10-11页 |
| 摘要 | 第12-16页 |
| CHAPTER I. INTRODUCTION | 第16-24页 |
| 1.1 Background and Motivation of the Study | 第16-20页 |
| 1.2 Significance of the Study | 第20-22页 |
| 1.3 Structure of the Study | 第22-24页 |
| CHAPTER II. LITERATURE REVIEW | 第24-38页 |
| 2.1 Research on Intercultural Management in International Hotel Companies ---- 9 | 第24-27页 |
| 2.1.1 Foreign Research on Intercultural Management in International HotelCompanies | 第25-26页 |
| 2.1.2 Domestic Research on Intercultural Management in International HotelCompanies | 第26-27页 |
| 2.2 Organizational Culture Theory | 第27-35页 |
| 2.2.1 Research on Organizational Culture | 第27-32页 |
| 2.2.2 Research on Hotel Culture | 第32-34页 |
| 2.2.3 The Importance of Organizational Culture | 第34-35页 |
| 2.3 Research on Fantasy Theme Analysis | 第35-38页 |
| 2.3.1 Domestic Researches of Fantasy Theme Analysis | 第35页 |
| 2.3.2 Foreign Researches of Fantasy Theme Analysis | 第35-38页 |
| CHAPTER III. THEORETICAL FRAMEWORK AND RESEARCHMETHODOLOGY | 第38-47页 |
| 3.1 Bormann’s Symbolic Convergence Theory and Fantasy Theme Analysis | 第39-42页 |
| 3.2 Analysis Method and Procedures | 第42-43页 |
| 3.3 Research Methodology | 第43-47页 |
| 3.3.1 Research Sample | 第43页 |
| 3.3.2 Design of the Open-ended Questionnaire and Telephone Interview --- 283.3.3 Data Collection | 第43-45页 |
| 3.3.3 Data Collection | 第45-47页 |
| CHAPTER IV. THE OVERVIEW OF STARWOOD AND THE WESTINSHENZHEN NANSHAN | 第47-52页 |
| 4.1 Overview of Starwood | 第47-50页 |
| 4.2 Overview of Westin Brand and The Westin Shenzhen Nanshan | 第50-52页 |
| CHAPTER V. HOTEL ASSOCIATES’ RHETORICAL VISION AND FANTASIES | 第52-74页 |
| 5.1 Setting Theme: A Cultural Setting and a Personalized Environment | 第54-58页 |
| 5.1.1 The Cultural Setting for the Associates Where Hotel Culture IsAssimilated Pervasively | 第54-55页 |
| 5.1.2 The Home-like Place Where People Grow and Develop Together | 第55-58页 |
| 5.2 Character Theme: Innovative, Diversified and Caring Characters by Creating and Exercising Rituals | 第58-64页 |
| 5.2.1 Innovative Characters | 第59-60页 |
| 5.2.2 Diverse and Inclusive Characters | 第60-62页 |
| 5.2.3 Characters Who Care Others | 第62-64页 |
| 5.3 Action Theme: Providing People with Personalized and Instinctive Experience | 第64-69页 |
| 5.3.1 The Fantasy Type of Doing the Right Thing | 第64-66页 |
| 5.3.2 The Fantasy Type of Playing as a Team | 第66-67页 |
| 5.3.3 The Fantasy Type of Going Extra Step | 第67-69页 |
| 5.4 Development of the Rhetorical Vision -- For a Better You | 第69-74页 |
| CHAPTER VI. CONCLUSION | 第74-79页 |
| 6.1 Findings of the Research | 第74-75页 |
| 6.2 Innovations of the Research and Implications for Further Research | 第75-77页 |
| 6.3 Limitation of the Thesis | 第77-79页 |
| WORKS CITED | 第79-83页 |
| APPENDIX 1 | 第83-85页 |
| APPENDIX 2 | 第85-86页 |
