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An Empirical Investigation on Customer Acceptance of Internet Banking in Syria: A Theoretical Extension of the Technology Acceptance Model

摘要第5-7页
ABSTRACT第7-8页
Acknowledgements第17-18页
Chapter 1 Introduction第18-41页
    1.1 Background of the Study第19-28页
        1.1.1 Technology Diffusion in the Developing Countries第19-21页
        1.1.2 Internet Banking in the Developing Countries第21-22页
        1.1.3 Brief Introduction about Syria第22-28页
    1.2 Problem Definition第28-31页
    1.3 Significance of the Study第31-34页
    1.4 Research Objectives第34-35页
        1.4.1 Practical Objectives第34页
        1.4.2 Theoretical Objective第34-35页
    1.5 Research Questions第35-36页
    1.6 Research Motivations第36页
    1.7 Theoretical and Practical Value of the Research第36-39页
    1.8 The Main Contents of the Research第39-41页
Chapter 2 Literature Review第41-88页
    2.1 Innovations Adoption & Technology Acceptance Model TAM第41-45页
    2.2 Needs to Extend the Original TAM第45-48页
    2.3 The External Variables of the Research Model第48-68页
        2.3.1 Social Influence第48-58页
        2.3.2 Technology Self-Efficacy第58-68页
    2.4 The Internal Variables of the Research Model第68-87页
        2.4.1 Perceived Risk第68-83页
        2.4.2 Perceived Usefulness第83-84页
        2.4.3 Perceived Ease of Use第84页
        2.4.4 Attitude Toward Use第84-86页
        2.4.5 Behavioural Intention to Use第86-87页
    2.5 Chapter Summary第87-88页
Chapter 3 Research Methodology第88-105页
    3.1 Research Process第88-89页
    3.2 Research Description第89-91页
    3.3 Qualitative Method第91-93页
    3.4 Qualitative Method for this Study第93-95页
    3.5 Quantitative Method第95-99页
        3.5.1 Reliability第97-98页
        3.5.2 Validity第98-99页
    3.6 Quantitative Method for this Study第99-104页
        3.6.1 Questionnaire Design第99-103页
        3.6.2 Analyzing Quantitative Data第103-104页
    3.7 Chapter Summary第104-105页
Chapter 4 Theoretical Framework第105-131页
    4.1 Technology Acceptance Theories and Models第105-113页
        4.1.1 Social Cognitive Theory (SCT)第105页
        4.1.2 Innovations Diffusion Theory (IDT)第105-106页
        4.1.3 Theory of Planned Behaviour (TPB)第106-107页
        4.1.4 Decomposed Theory of Planned Behaviour (DTPB)第107页
        4.1.5 Theory of Reasoned Action (TRA)第107-109页
        4.1.6 Technology Acceptance Model (TAM)第109-110页
        4.1.7 Technology Acceptance Model 2(TAM2)第110-111页
        4.1.8 Combined TAM and TPB (C-TAM-TPB)第111-112页
        4.1.9 Unified Theory of Acceptance and Use of Technology (UTAUT)第112-113页
    4.2 Comparison of TAM and Most Related Models in the Literature第113-114页
        4.2.1 Comparison of TAM and TRA第113页
        4.2.2 Comparison of TAM and TPB第113-114页
    4.3 Theoretical Framework第114-117页
    4.4 The Research Conceptual Model第117-122页
    4.5 The Research Hypotheses第122-130页
        4.5.1 Social Influence第124-126页
        4.5.2 Technology Self Efficacy第126-127页
        4.5.3 Perceived Risk第127-128页
        4.5.4 Perceived Ease of Use第128-129页
        4.5.5 Perceived Usefulness第129页
        4.5.6 Attitude Toward Use第129-130页
        4.5.7 Behavioural Intention to Use第130页
    4.6 Chapter Summary第130-131页
Chapter 5 Pilot Study第131-158页
    5.1 Pilot Study in General第131-134页
        5.1.1 Definition and Objectives第131-132页
        5.1.2 Pilot Survey第132-134页
    5.2 The Pilot Survey for this Research第134-157页
        5.2.1 Questionnaire Design and Data Collection第134-137页
        5.2.2 Descriptive Statistics of the Pilot Study第137-138页
        5.2.3 Pre-testing Questionnaire's Items第138-143页
        5.2.4 Reliability Analysis第143-147页
        5.2.5 Validity Test第147-153页
        5.2.6 The Final Questionnaire's Items第153-157页
    5.3 Chapter Summary第157-158页
Chapter 6 Data Analysis第158-185页
    6.1 Collected Data第158页
    6.2 Reliability Analysis第158-159页
    6.3 Demographic Data第159-161页
    6.4 Sample Analysis第161-163页
    6.5 Categorization of the Variables第163-164页
        6.5.1 The Added Variables for the Original TAM第163-164页
        6.5.2 The Original Variables of TAM第164页
    6.6 The Analysis Method第164-167页
    6.7 Testing the Research Model's Hypotheses第167-184页
        6.7.1 Testing the Underlying Assumption第167-170页
        6.7.2 Testing the Hypotheses第170-184页
    6.8 Chapter Summary第184-185页
Chapter 7 Discussion第185-212页
    7.1 Discussing the Findings of the Survey第185-208页
        7.1.1 Discussing the Results of the Demographic Variables第185-186页
        7.1.2 Discussing the Results of the Sample Analysis第186-187页
        7.1.3 Discussing the Results of the Hypotheses' Test第187-208页
    7.2 Findings from the Unstructured Interviews第208-211页
    7.3 Chapter Summary第211-212页
Chapter 8 Conclusion and Recommendations第212-222页
    8.1 Findings Related to the Research Questions第212-216页
    8.2 Practical Implication of the Research第216-217页
    8.3 Research Innovative Points第217页
    8.4 Generalizability of the Study第217-218页
    8.5 Limitations of the Research第218-219页
    8.6 Suggestions for Further Researches第219-220页
    8.7 Final Thoughts and Suggestions第220-222页
References第222-256页
Publications第256-257页
Appendix Ⅰ第257-269页

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