| 摘要 | 第1-6页 |
| ABSTRACT | 第6-10页 |
| 1. Introduction | 第10-13页 |
| ·Research purpose | 第10-11页 |
| ·Research methodology | 第11-12页 |
| ·Structure of the thesis | 第12-13页 |
| 2. Literature review | 第13-17页 |
| ·Previous studies of parody | 第13-16页 |
| ·Parody Study Abroad | 第13-15页 |
| ·Parody Study in China | 第15-16页 |
| ·Significance of previous studies of parody | 第16页 |
| ·Limitation of previous studies of parody | 第16-17页 |
| 3. Parody in advertising | 第17-25页 |
| ·Definition of parody | 第17-18页 |
| ·Structure of parody | 第18-20页 |
| ·Classification of parody in advertising | 第20-25页 |
| ·Word parody in advertising | 第20-22页 |
| ·Phrase parody in advertising | 第22-23页 |
| ·Sentence parody in advertising | 第23-24页 |
| ·Text parody in advertising | 第24-25页 |
| 4. Interpretation of parody in advertising | 第25-48页 |
| ·An introduction of the Relevance theory | 第25-30页 |
| ·Cognitive environment and contextual effect | 第26-27页 |
| ·Relevance and optimal relevance | 第27-28页 |
| ·The definition of relevance | 第27-28页 |
| ·Optimal relevance | 第28页 |
| ·Ostensive-inferential communication | 第28-29页 |
| ·The limitation of the Relevance theory | 第29-30页 |
| ·Conceptual blending theory | 第30-33页 |
| ·Cognitive process of conceptual integration | 第31-32页 |
| ·The application of CBT to cognitive pragmatics | 第32-33页 |
| ·Interpretation process of parody in advertising | 第33-41页 |
| ·Inferring network of parody | 第34-37页 |
| ·Interpretation of parody in advertising in the inferring network | 第37-41页 |
| ·Interpretation of phrase parody in advertising | 第37-39页 |
| ·Interpretation of sentence parody in advertising | 第39-41页 |
| ·The determinants for the successful interpretation of parody in advertising | 第41-48页 |
| ·Internalized knowledge | 第42-43页 |
| ·Cognitive effort | 第43-48页 |
| ·Context extension | 第44-46页 |
| ·The search for optimal relevance | 第46-48页 |
| 5. Conclusion | 第48-51页 |
| ·The findings of the paper | 第48-50页 |
| ·Limitations and Suggestions | 第50-51页 |
| References | 第51-56页 |
| Acknowledgement | 第56页 |
