| ABSTRACT | 第1-3页 |
| 摘要 | 第3-6页 |
| List of Tables | 第6-7页 |
| Chapter One Introduction | 第7-13页 |
| ·Rationale of the Study | 第7-8页 |
| ·Previous Studies on TV Political Advertisements | 第8-12页 |
| ·Studies on Appeals of TV Political Advertisements | 第8-9页 |
| ·Studies on Modes of TV Political Advertisements | 第9-10页 |
| ·Studies on Effect of TV Political Advertisements | 第10-12页 |
| ·Objectives of This Study | 第12页 |
| ·Structure of the Thesis | 第12-13页 |
| Chapter Two Theoretical Foundation and Analytical Framework Construction | 第13-31页 |
| ·Pragma-dialectical Theory of Argumentation | 第13-28页 |
| ·General Features of Pragma-dialectical Theory | 第13-14页 |
| ·Concept of Argumentation in Pragma-dialectical Theory | 第14页 |
| ·"Four Stages"in a Critical Discussion | 第14-15页 |
| ·"Ten Commandments"for Reasonable Discussants | 第15-17页 |
| ·Fallacies Caused by Violating the Ten Commandments | 第17-28页 |
| ·An Analytical Framework of Argumentative Discourse of American Political Advertisements | 第28-31页 |
| ·The Applicability of Pragma-dialectical Theory for Analyzing Political Advertising Discourse | 第28页 |
| ·Modified Three Stages Applicable to Political Advertising Discourse | 第28-31页 |
| Chapter Three Research Methodology | 第31-35页 |
| ·Research Questions | 第31页 |
| ·Data Collection | 第31页 |
| ·Data Analysis Methods | 第31-32页 |
| ·Selecting the Unit for Analysis | 第31-32页 |
| ·Displaying the Three Stages | 第32页 |
| ·Identifying Fallacy | 第32页 |
| ·Sample Analysis Demonstration | 第32-35页 |
| Chapter Four Pragmatic Fallacies Identified in American TV PoliticalAdvertisements and Their Rhetorical Motives | 第35-52页 |
| ·Fallacies by Breaking Argument Scheme Rule | 第35-41页 |
| ·Appeal the Majority and Its Rhetorical Motive | 第36-38页 |
| ·Appeal to Inappropriate Authority and Its Rhetorical Motive | 第38-41页 |
| ·Fallacies by Breaking Relevance Rule | 第41-47页 |
| ·Appeal to Fear and Its Rhetorical Motive | 第42-45页 |
| ·Appeal to Pity and Its Rhetorical Motive | 第45-47页 |
| ·Fallacy by Breaking Burden of Proof Rule:Evading the Burden of Proof and Its Rhetorical Motive | 第47-49页 |
| ·Fallacy by Breaking Standpoint Rule:Straw Man Fallacy #43 and Its Rhetorical Motive | 第49-52页 |
| Chapter Five Conclusion | 第52-54页 |
| ·Major Findings of the Study | 第52页 |
| ·Limitations and Plans for Further Study | 第52-54页 |
| Bibliography | 第54-57页 |
| Acknowledgements | 第57-58页 |
