| ChapterⅠ Introduction | 第1-12页 |
| 1．1 Roles of Advertising | 第6-7页 |
| 1．2 Research in Advertising | 第7-12页 |
| A． Anthropology and Advertising | 第7-8页 |
| B． Culture and Advertising | 第8-9页 |
| C． Sociology and Advertising | 第9页 |
| D． Psychology and Advertising | 第9-10页 |
| E． Language and Advertising | 第10-12页 |
| Chapter Ⅱ Theoretical Background | 第12-28页 |
| 2．1 Advertisement | 第12-14页 |
| 2．1．1 Definition and Goal | 第12-13页 |
| 2．1．2 Elements of an Advertisement | 第13-14页 |
| 2．2 Stylistics | 第14-28页 |
| 2．2．1 The Need for Stylistlcs | 第14-15页 |
| 2．2．2 Definition | 第15-16页 |
| 2．2．3 Levels of Style and Analysis | 第16-28页 |
| A． Phonological and Graphological Level | 第17-19页 |
| B． Morphological Level | 第19-20页 |
| C． Syntactic Level | 第20-23页 |
| D． Rhetorical Level | 第23-28页 |
| Chapter Ⅲ The Language Features of Advertising English | 第28-55页 |
| 3．1 Phonological ＆ Graphological Features of Advertising English | 第28-32页 |
| 3．2 Morphological Features of Advertising English | 第32-39页 |
| 3．3 Syntactic Features of Advertising English | 第39-47页 |
| 3．4 Rhetorical Features of Advertising English | 第47-55页 |
| Chapter Ⅳ General Conclusion | 第55-58页 |
| 4．1 Contribution of the Study | 第55-58页 |
| Acknowledgement | 第58-59页 |
| Bibliography | 第59页 |
