| ABSTRACT | 第1-7页 |
| 摘要 | 第7-10页 |
| Chapter 1 Introduction | 第10-13页 |
| Chapter 2 Non-conventional Metaphor and Conventional Metaphor | 第13-30页 |
| ·Definitions of Metaphor | 第13-14页 |
| ·Categorization of Metaphors | 第14-16页 |
| ·Differences between Conventional Metaphor and Non-conventional Metaphor | 第16-24页 |
| ·Difference in the Nature of Conventional Metaphor and Non-Conventional Metaphor | 第16-18页 |
| ·Novelty of Non-conventional Metaphor and Lexicalization of Conventional Metaphor | 第18-21页 |
| ·Difference of Interpreting Process | 第21-24页 |
| ·Survey and Rhetorical Analysis of Non-conventional Metaphors in Literary Writing and Practical Writing | 第24-30页 |
| ·Survey of Non-conventional Metaphor in Literary Writing and Practical Writing | 第24-27页 |
| ·Rhetorical Analysis of Non-conventional Metaphor in Literary Writing and Practical Writing | 第27-30页 |
| ·Rhetorical Analysis of the Motivations for Non-conventional Metaphors in Literary Writing and Practical Writing | 第27-28页 |
| ·The Limits of Rhetorical Analysis | 第28-30页 |
| Chapter 3 Cognitive Theories of Metaphor | 第30-45页 |
| ·Interactive Theory | 第30-31页 |
| ·Mapping Theory | 第31-32页 |
| ·Conceptual Blending Theory | 第32-45页 |
| ·About Conceptual Blending Theory | 第32-34页 |
| ·Weaknesses with and Improvements of CB | 第34-45页 |
| ·Improvements by Zhu Yongsheng & Jiang Yong,and Wang Hongxiao | 第35-37页 |
| ·Improvements of CB or SNP by Wang Wenbin | 第37-45页 |
| Chapter 4 Cognitive Motivations for Non-conventional Metaphors in Literary Writing and Practical Writing | 第45-60页 |
| ·Heterometaphoricity | 第45-49页 |
| ·Heterometaphoricity in Literature | 第45-48页 |
| ·Heterometaphoricicty in Practical Writing | 第48-49页 |
| ·Communication Efficiency Requirements | 第49-54页 |
| ·Communication Efficiency Requirements of Literary Writing | 第50-52页 |
| ·Communication Efficiency Requirements of Practical Writing | 第52-54页 |
| ·Different Involved Subjects | 第54-56页 |
| ·Different Writing Purposes | 第56-60页 |
| Chapter 5 Conclusion | 第60-62页 |
| Acknowledgements | 第62-63页 |
| Bibliography | 第63-66页 |
