| Abstract | 第3页 |
| 摘要 | 第4-5页 |
| Contents | 第5-7页 |
| Chapter 1 Introduction | 第7-10页 |
| 1.1 Research Background and Significance | 第7-8页 |
| 1.2 Research Methodology and Data Collection | 第8-9页 |
| 1.3 Research Issues | 第9页 |
| 1.4 Structure of the Thesis | 第9-10页 |
| Chapter 2 Literature Review | 第10-25页 |
| 2.1 Basic Concepts of Business Advertising | 第10-13页 |
| 2.1.1 Definitions of Business Advertising | 第10-11页 |
| 2.1.2 Elements of Business Advertising | 第11-12页 |
| 2.1.3 Functions of Business Advertising | 第12-13页 |
| 2.2 Characteristics of English and Chinese Advertisements | 第13-21页 |
| 2.2.1 Linguistic Features | 第13-19页 |
| 2.2.2 Cultural Features | 第19-21页 |
| 2.3 Historical Review of Advertising Translation | 第21-25页 |
| 2.3.1 Previous Studies on Advertising Translation Abroad | 第21-22页 |
| 2.3.2 Previous Studies on Advertising Translation in China | 第22-25页 |
| Chapter 3 Theoretical Framework | 第25-32页 |
| 3.1 Background of Skopostheorie | 第25-26页 |
| 3.2 Development of Skopostheorie | 第26-28页 |
| 3.3 Basic Concepts of Skopostheorie | 第28-30页 |
| 3.4 Advantages of Skopostheorie | 第30-32页 |
| Chapter 4 Analysis on Strategies of Business Advertising Translation | 第32-48页 |
| 4.1 Translation Brief in Business Advertising Translation | 第32-33页 |
| 4.1.1 The Target Readers’ Psychological Needs | 第32-33页 |
| 4.1.2 The Target Cultural Environment | 第33页 |
| 4.1.3 The Target Language Features | 第33页 |
| 4.2 Translation Principles in Business Advertising Translation | 第33-36页 |
| 4.2.1 The Skopos Rule as The Essential Principle | 第33-35页 |
| 4.2.2 The Coherence Rule as The Subordinate Principle | 第35-36页 |
| 4.2.3 The Fidelity Rule as The Subordinate Principle | 第36页 |
| 4.3 Translation Errors in Business Advertising Translation | 第36-41页 |
| 4.3.1 Pragmatic Translation Errors | 第37-39页 |
| 4.3.2 Cultural Translation Errors | 第39-40页 |
| 4.3.3 Linguistic Translation Errors | 第40-41页 |
| 4.4 Translation Strategies in Business Advertising Translation | 第41-48页 |
| 4.4.1 Literal Translation | 第41-42页 |
| 4.4.2 Free Translation | 第42-43页 |
| 4.4.3 Adaptation | 第43-44页 |
| 4.4.4 Addition | 第44页 |
| 4.4.5 Condensation | 第44-46页 |
| 4.4.6 Rewriting | 第46-47页 |
| 4.4.7 Imitation | 第47-48页 |
| Chapter 5 Conclusion | 第48-50页 |
| References | 第50-53页 |
| Acknowledgements | 第53-54页 |
| Publications | 第54页 |
