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美国旅游广告文本中互动元话语及其劝说功能研究

ACKNOWLEDGEMENTS第5-6页
ABSTRACT第6-7页
摘要第8-13页
CHAPTER ONE INTRODUCTION第13-18页
    1.1 Research background第13-14页
    1.2 Rationale of the present study第14-15页
    1.3 Significance of the study第15-16页
    1.4 Research questions第16页
    1.5 Organization of the thesis第16-18页
CHAPTER TWO LITERATURE REVIEW第18-30页
    2.1 Theoretical studies on metadiscourse第18-24页
        2.1.1 Definitions of metadiscourse第18-20页
        2.1.2 Classifications of metadiscourse第20-24页
    2.2 Empirical studies on metadiscourse第24-27页
        2.2.1 Metadiscourse in advertisements第24-25页
        2.2.2 Metadiscourse in other texts第25-27页
    2.3 Previous studies on tourism advertisements第27-28页
    2.4 Summary第28-30页
CHAPTER THREE THEORETICAL FRAMEWORK第30-42页
    3.1 Hyland's interactional model of metadiscourse第30-35页
        3.1.1 Stance features第32-33页
        3.1.2 Engagement features第33-35页
    3.2 Three means of persuasion第35-37页
    3.3 Analytical framework of the present study第37-39页
    3.4 Research methods第39-42页
        3.4.1 Methods and tool第39页
        3.4.2 Data collection and corpus building第39-40页
        3.4.3 Analytical procedure第40-42页
CHAPTER FOUR ANALYSIS AND DISCUSSION第42-83页
    4.1 Analysis of subcategories of interactional metadiscourse used in American tourism advertisement texts第42-67页
        4.1.1 Analysis of stance features第42-54页
        4.1.2 Analysis of engagement features第54-67页
    4.2 Characteristics of American tourism advertisement texts in terms of frequency and distribution of interactional metadiscourse第67-73页
        4.2.1 The most frequently used reader pronouns and directives第68-70页
        4.2.2 The balanced application of hedges and boosters第70-71页
        4.2.3 Less frequently used attitude markers and personal asides第71-72页
        4.2.4 The least frequently used self-mentions, questions and shared knowledge第72-73页
    4.3 Analysis of realization of persuasive function by using interactional metadiscourse in American tourism advertisement texts第73-83页
        4.3.1 Analysis of pathos: the affective appeals第73-78页
        4.3.2 Analysis of ethos: the credible appeals第78-81页
        4.3.3 Analysis of logos: the rational appeals第81-83页
CHAPTER FIVE CONCLUSION第83-87页
    5.1 Major findings第83-85页
    5.2 Implications of the present study第85-86页
    5.3 Limitations of the present study and suggestions for future studies第86-87页
REFERENCE第87-92页
APPENDIX第92-95页

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