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从功能文体学角度看公益广告的说服力

Abstract第5-6页
摘要第7-11页
Chapter 1 Introduction第11-16页
    1.1 Background of the Thesis第11-12页
    1.2 Purpose and Significance of the Thesis第12-13页
    1.3 Research Questions and Methods of the Thesis第13-14页
    1.4 Organization of the Thesis第14-16页
Chapter 2 Literature Review第16-30页
    2.1 Introduction to Persuasion第16-19页
        2.1.1 The Origin and Definition of Persuasion第16-17页
        2.1.2 Relevant Researches on Persuasion第17-19页
    2.2 Introduction to Functional Stylistics第19-25页
        2.2.1 The Development of Functional Stylistics第19-21页
        2.2.2 The Contribution of Functional Stylistics第21-24页
        2.2.3 Relevant Researches on Functional Stylistics第24-25页
    2.3 Relevant Researches on PSA第25-30页
        2.3.1 Researches on PSA from Sociological Approach第26页
        2.3.2 Researches on PSA from Linguistic Approach第26-27页
        2.3.3 Researches on PSA from Semiotic Approach and Other Approaches第27-30页
Chapter 3 Theoretical Framework第30-37页
    3.1 The View of Style from Functional Stylistics-Motivated Prominence第30-32页
    3.2 The Influential Elements in Motivated Prominence第32-35页
        3.2.1 Context of Situation第33页
        3.2.2 Functions of Language第33-34页
        3.2.3 The Criteria of Relevance第34-35页
    3.3 Procedure of Motivated Prominence in Discourse Analysis第35-37页
Chapter 4 Functional Stylistics Analysis of PSA's Persuasion第37-64页
    4.1 The Analysis of PSA Prominent Style Features at Different Levels第37-60页
        4.1.1 At the Graphological Level第37-41页
            4.1.1.1 Graphological Contrast第37-39页
            4.1.1.2 Punctuation第39-41页
        4.1.2 At the Lexical Level第41-46页
            4.1.2.1 Nominalization第41-44页
            4.1.2.2 Numerals第44-46页
        4.1.3 At the Syntactic Level第46-57页
            4.1.3.1 Transitivity第46-50页
            4.1.3.2 Mood第50-54页
            4.1.3.3 Theme第54-57页
        4.1.4 At the Semantic Level第57-60页
            4.1.4.1 Repetition and Parallelism第57-59页
            4.1.4.2 Ellipsis第59-60页
    4.2 The Interpretation of the Stylistics Features of PSA from Motivated Prominence第60-64页
        4.2.1 Situational Factors of PSA第60-61页
        4.2.2 Functional Interpretation of the Motivated Foregrounded Features第61-64页
Chapter 5 Conclusion第64-68页
    5.1 Findings第64-65页
    5.2 Implications第65-66页
    5.3 Limitations第66-68页
Works Cited第68-70页
Bibliography第70-73页
Appendix第73-75页
Acknowledgements第75页

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