| 摘要 | 第5-6页 |
| Abstract | 第6页 |
| Chapter 1. Introduction | 第7-16页 |
| 1.1 Background and the purpose of the research | 第7-14页 |
| 1.2 Methodology | 第14页 |
| 1.3 Main Contents | 第14-16页 |
| Chapter 2. Korean Wave (Hanryu) | 第16-26页 |
| 2.1 Background of Korean Wave | 第16-17页 |
| 2.2 The Ripple Effect of Korean Wave on General National Economy | 第17-19页 |
| 2.3 Korean enterprises influenced by Korean wave | 第19-22页 |
| 2.4 The economic influence by Korean wave in China | 第22-24页 |
| 2.5 Advanced research of Korean wave | 第24-26页 |
| Chapter 3 Cosmetic Market in China | 第26-35页 |
| 3.1 Korean Cosmetic companies in China | 第26-31页 |
| 3.2 Economic Growth and FDI | 第31-32页 |
| 3.3 The change of Chinese women's social position | 第32-34页 |
| 3.4 The increasing Consumption Power of Chinese Women | 第34-35页 |
| Chapter 4 Product familiarity | 第35-39页 |
| Chapter 5 Notion of national image | 第39-42页 |
| Chapter 6 The research model and hypothesis | 第42-49页 |
| 6.1 The research procedure and Measuring Method | 第42页 |
| 6.2 Hypothesis Testing | 第42-49页 |
| Chapter 7 Empirical Analysis | 第49-55页 |
| 7.1 Characteristics of Sample | 第49页 |
| 7.2 Research Model Verification | 第49-55页 |
| Chapter 8 Conclusion | 第55-58页 |
| 8.1 Analysis of Conclusion | 第55-56页 |
| 8.2 The limitation of this research and future assignments | 第56-58页 |
| References | 第58-65页 |
| 问卷调查 | 第65-66页 |
