| ACKNOWLEDGEMENT | 第5-6页 |
| ABSTRACT | 第6页 |
| 摘要 | 第7-16页 |
| 1 Introduction | 第16-22页 |
| 1.1 Research Background | 第16-17页 |
| 1.2 Significance of the Research | 第17-19页 |
| 1.3 Research Methodology | 第19-20页 |
| 1.4 Organization of the Research | 第20-22页 |
| 2 Literature Review | 第22-30页 |
| 2.1 Porter Competitive Strategy Theory | 第23-25页 |
| 2.1.1 Overall Cost Leadership Strategy | 第23-24页 |
| 2.1.2 Differentiation Strategy | 第24-25页 |
| 2.1.3 Target Agglomeration Strategy | 第25页 |
| 2.2 Differentiation and Customer Value Chain | 第25-30页 |
| 3 Exhibition Industry External Environment | 第30-40页 |
| 3.1 Industry Macro Environment | 第30-34页 |
| 3.1.1 Worldwide Low Demand & Traditional Advantage Shrinking | 第31页 |
| 3.1.2 Economic Recovery Slow & Industry Upgrading | 第31-32页 |
| 3.1.3 Development Declined & Competition Intense | 第32-33页 |
| 3.1.4 Seek Market Opportunities | 第33-34页 |
| 3.2 Exhibition Industry Current Status | 第34-40页 |
| 3.2.1 Competition in the Industry | 第34-36页 |
| 3.2.2 New Entrants Threat | 第36-37页 |
| 3.2.3 Substitute Products Threat | 第37-38页 |
| 3.2.4 Supplier Barging Power | 第38页 |
| 3.2.5 Buyer’s Barging Power | 第38-40页 |
| 4 Case Analysis | 第40-52页 |
| 4.1 Company CF Background | 第40-43页 |
| 4.1.1 Company Existing Resources Analysis | 第41-42页 |
| 4.1.2 Company Operating Status | 第42-43页 |
| 4.2 Company CF SWOT Analysis | 第43-47页 |
| 4.2.1 Advantage Analysis | 第43-45页 |
| 4.2.2 Disadvantage Analysis | 第45-46页 |
| 4.2.3 Opportunity Analysis | 第46-47页 |
| 4.2.4 Threats Analysis | 第47页 |
| 4.3 Company CF Competitive Strategies Alternatives Analysis | 第47-50页 |
| 4.3.1 Cost Leadership Strategy Analysis | 第47-48页 |
| 4.3.2 Target Agglomeration Strategy Analysis | 第48-49页 |
| 4.3.3 Differentiation Strategy Value Analysis | 第49-50页 |
| 4.4 Summary | 第50-52页 |
| 5 Company CF Differentiation Deployment | 第52-65页 |
| 5.1 One-Stop Solution Product Service | 第52-57页 |
| 5.1.1 One-stop Service Extension to Enhance Product Differentiation | 第54页 |
| 5.1.2 Path Suggestion for Improving Product Differentiation | 第54-57页 |
| 5.2 High Quality Customer Service | 第57-58页 |
| 5.3 Optimize Sales Channel Segmentation | 第58-60页 |
| 5.4 Brand Building Enhancement | 第60-62页 |
| 5.5 Human Resource Development Management Improvement | 第62-65页 |
| 6 Conclusion and Research Prospects | 第65-67页 |
| REFERENCE | 第67-68页 |
