| Acknowledgements | 第1-6页 |
| Abstract | 第6-9页 |
| 摘要 | 第9-14页 |
| Chapter 1 Introduction | 第14-21页 |
| ·Linguistic Features of Traffic Warnings | 第14-18页 |
| ·Research Purpose | 第18-19页 |
| ·Data Collection | 第19页 |
| ·Thesis Organization | 第19-21页 |
| Chapter 2 Literature Review | 第21-29页 |
| ·Studies on the Speech Act of Warning | 第21-22页 |
| ·Studies on Verbal Humor | 第22-29页 |
| ·Psychological Perspective | 第22-24页 |
| ·Semantic Perspective | 第24-25页 |
| ·Pragmatic Perspective | 第25-27页 |
| ·Cognitive Perspective | 第27-29页 |
| Chapter 3 Theoretical Bases | 第29-41页 |
| ·Conceptual Blending Theory | 第29-35页 |
| ·Key Notions | 第29-32页 |
| ·Mental Spaces | 第29-30页 |
| ·Mapping | 第30-31页 |
| ·Blending | 第31-32页 |
| ·The Network Model of Conceptual Blending Theory | 第32-35页 |
| ·Relevance Theory | 第35-41页 |
| ·Ostensive-Inferential Communication | 第36-37页 |
| ·Degree of Relevance | 第37-38页 |
| ·Optimal Relevance and Contextual Factors | 第38-41页 |
| Chapter 4 Conceptual Blending in the Production of Humorous Traffic Warnings | 第41-55页 |
| ·Metal Spaces in Humorous Traffic Warnings | 第41-43页 |
| ·Cross-space Mappings in the Production of Humorous Traffic Warnings | 第43-48页 |
| ·Projection Mapping | 第43-45页 |
| ·Pragmatic Function Mapping | 第45-46页 |
| ·Schematic Mapping | 第46-48页 |
| ·Conceptual Blending Networks of Humorous Traffic Warnings | 第48-55页 |
| ·The Simplex Network | 第48-49页 |
| ·The Mirror Network | 第49-51页 |
| ·The Single-scope Network | 第51-52页 |
| ·The Double-scope Network | 第52-55页 |
| Chapter 5 Pursuit of Optimal Relevance in the Interpretation of Humorous Traffic Warnings | 第55-68页 |
| ·Humorous Traffic Warnings as Ostensive-Inferential Communication | 第56-58页 |
| ·The Producer’s Ostension | 第56-58页 |
| ·The Viewers’ Inference | 第58页 |
| ·Degree of Relevance of Humorous Traffic Warnings | 第58-61页 |
| ·Contextual Effects of Humorous Traffic Warnings | 第59-60页 |
| ·Processing Effort of Humorous Traffic Warnings | 第60-61页 |
| ·Optimal Relevance of Humorous Traffic Warnings | 第61-68页 |
| ·Relevance to the Situational Context | 第62-64页 |
| ·Relevance to the Psychological Context | 第64-66页 |
| ·Relevance to the Social-Cultural Context | 第66-68页 |
| Chapter 6 Conclusion | 第68-72页 |
| ·Major Findings | 第68-69页 |
| ·Implications of the Research | 第69-70页 |
| ·Limitations of the Thesis | 第70页 |
| ·Suggestions for further study | 第70-72页 |
| Bibliography | 第72-75页 |
| Publications During My M.A. Study | 第75页 |
