| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Contents | 第7-9页 |
| Chapter One Introduction | 第9-17页 |
| ·Business Correspondence | 第9-11页 |
| ·The Definition of Business Correspondence | 第9页 |
| ·The Importance of Business Correspondence | 第9-10页 |
| ·Categorization of Business Correspondence | 第10-11页 |
| ·Existing Models of Analysis of Business Correspondence in China | 第11-12页 |
| ·Approaches Taken in the Present Study | 第12-14页 |
| ·Research Methodology | 第14-15页 |
| ·Objectives | 第14页 |
| ·Data Collection | 第14-15页 |
| ·Research Procedure | 第15页 |
| ·The Outline of the Paper | 第15-17页 |
| Chapter Two Literature Review | 第17-31页 |
| ·Grice's Cooperative Principle and Explanations | 第17-20页 |
| ·The Background | 第17页 |
| ·The Cooperative Principle | 第17-19页 |
| ·The Flout of Cooperative Principle | 第19-20页 |
| ·Politeness Principle | 第20-25页 |
| ·Definition of Politeness | 第20-22页 |
| ·Leech's Politeness Principle | 第22-23页 |
| ·Brown & Levinson's Face Theory | 第23-25页 |
| ·The Importance of Cooperation and Politeness in Business Correspondence | 第25-27页 |
| ·The Relationship between the CP and the PP in Business Correspondence | 第27-29页 |
| ·Summary | 第29-31页 |
| Chapter Three The Cooperative Principle in Business Correspondence | 第31-35页 |
| ·The Principles of Business Writing and the Cooperative Principle | 第31-34页 |
| ·The Maxim of Quality and the Correctness in Business Correspondence | 第31-32页 |
| ·The Maxim of Quantity and the Completeness in Business Correspondence | 第32页 |
| ·The Maxim of Relevance and Business Correspondence | 第32页 |
| ·The Maxim of Manner and the Principles of Clarity and the Conciseness in Business Correspondence | 第32-34页 |
| ·Summary | 第34-35页 |
| Chapter Four The Politeness Principle in Good-News Business Correspondence | 第35-45页 |
| ·Good-News Business Correspondence | 第35页 |
| ·The Direct-Deductive Approach in Good -News Business Letters | 第35-37页 |
| ·The Linguistic Realization of Politeness in Good-News Business Correspondence | 第37-41页 |
| ·Using Positive Words | 第37页 |
| ·Using Concrete and Specific Words | 第37-38页 |
| ·Using Personal Instructions | 第38-39页 |
| ·Using Active Voice | 第39-41页 |
| ·Case Study | 第41-44页 |
| ·Summary | 第44-45页 |
| Chapter Five The Politeness Principle in Bad-News Business Correspondence | 第45-59页 |
| ·Bad-News Business Correspondence | 第45-46页 |
| ·The Indirect-Inductive Approach in Bad-News Business Letter | 第46-48页 |
| ·The Linguistic Realization of Politeness in Bad-News Business Correspondence | 第48-54页 |
| ·Using Passive Voice | 第48-49页 |
| ·Using Vague Language | 第49-51页 |
| ·Using Positive Attitude | 第51-52页 |
| ·Using Disclaimers | 第52-53页 |
| ·Using Modal Auxiliaries | 第53-54页 |
| ·Avoiding You-expression When Giving Negative Information | 第54页 |
| ·Case Study | 第54-58页 |
| ·Summary | 第58-59页 |
| Chapter Six Conclusion | 第59-62页 |
| ·Major Findings | 第59-61页 |
| ·Limitations | 第61-62页 |
| References | 第62-65页 |
| 个人简介 | 第65-66页 |
| 导师简介 | 第66-67页 |
| Acknowledgements | 第67页 |
