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国外奢侈品广告中神话与身份构建的符号学研究--以香奈儿和路易威登为例

Acknowledgments第5-6页
致谢第6-7页
Abstract第7页
摘要第8-15页
1 Introduction第15-19页
    1.1 Research Background第15-17页
        1.1.1 Popularity of Foreign Luxury Brands in China第15-16页
        1.1.2 Luxurious Identity through Advertisements第16-17页
    1.2 Research Objectives and Research Significance第17-18页
    1.3 Structure of the Thesis第18-19页
2 Literature Review第19-28页
    2.1 Key Concepts第19-23页
        2.1.1 Luxury and the Six Dimentionalities第19-20页
        2.1.2 Signs第20-21页
        2.1.3 Adivertising第21页
        2.1.4 Identity第21-22页
        2.1.5 Myth第22-23页
    2.2 Studies of Luxury Advertisement第23-24页
        2.2.1 Studies Abroad第23页
        2.2.2 Studies Home第23-24页
    2.3 Studies of Semiotics in Advertisements第24-28页
        2.3.1 Studies Abroad第24-26页
        2.3.2 Studies Home第26-28页
3 Methodology第28-37页
    3.1 Research Materials第28-29页
    3.2 Research Questions第29-30页
    3.3 Research Ratinale and Research Method第30-37页
        3.3.1 Signs in Advertisements第30-32页
        3.3.2 Syntagmatic and Paradigmatic Relations in Advertisements第32-33页
        3.3.3 Myth第33-37页
4 Signifiers and Signifieds in Chanel and Louis Vuitton Advertisements第37-51页
    4.1 Signifier and Signified in Chanel Advertisements第37-44页
        4.1.1 Signifier and Signified in Chanel No.5 Le Film第37-42页
        4.1.2 Signifier and Signified in Chanel Rouge Coco第42-44页
    4.2 Signifier and Signified in Louis Vuitton Advertisements第44-51页
        4.2.1 Signifier and Signified in Louis Vuitton Bag The Journey第45-48页
        4.2.2 Signifier and Signified in Louis Vuitton The Dancing Shoes第48-51页
5 Syntagmatic and Paradigmatic Relations and Luxury Myth Created by Chaneland Louis Vuitton第51-62页
    5.1 Syntagmatic Relations and Paradigmatic Relations in Chanel and Louis VuittonAdvertisements第51-55页
    5.2 Luxury Myth Created by Chanel第55-59页
    5.3 Luxury Myth Created by Louis Vuitton第59-62页
6 Conclusion第62-64页
    6.1 Major Findings第62-63页
    6.2 Limitations and Suggestions第63-64页
References第64-67页
Author Resume第67-69页
Thesis Data Collection第69页

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