| Abstract | 第1-4页 |
| 摘要 | 第4-5页 |
| Acknowledgements | 第5-10页 |
| Chapter 1 Introduction | 第10-15页 |
| ·Background of the Research | 第10-11页 |
| ·Significance of the Research | 第11-13页 |
| ·Methodology of the Research | 第13页 |
| ·Structure of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-25页 |
| ·Evolution of Store Names | 第15-18页 |
| ·Status Quo of Store Name Translation Research | 第18-20页 |
| ·Research from the Perspective of Skopos Theory | 第20-21页 |
| ·Theoretical Framework of Skopos Theory | 第21-25页 |
| ·Development of Skopos Theory | 第21-22页 |
| ·Basic Concepts of Skopos Theory | 第22-23页 |
| ·Three Rules of Skopos Theory | 第23-25页 |
| Chapter3 Significance of Skopos Theory to Store Name Translation | 第25-36页 |
| ·Function of Store Names | 第25-31页 |
| ·Vocative Function | 第26-27页 |
| ·Informative Function | 第27页 |
| ·Aesthetic Function | 第27-31页 |
| ·Principles of Store Name Translation | 第31-36页 |
| ·The Conciseness Principle | 第31-32页 |
| ·The Novelty Principle | 第32页 |
| ·The Readability Principle | 第32-33页 |
| ·The Principle of Legitimacy | 第33-36页 |
| Chapter4 Application of Skopos Theory in Store Name Translation | 第36-56页 |
| ·Characteristics of Store Names | 第36-40页 |
| ·Basic Types of Store Names | 第36-37页 |
| ·Store Names Formed by Proper Names | 第37-38页 |
| ·Store Names Formed by Common Words | 第38-39页 |
| ·Store Names Formed by Coined Words | 第39-40页 |
| ·Store Names in Cultural Context | 第40-48页 |
| ·Definition of Culture | 第41页 |
| ·Categories of Culture | 第41-42页 |
| ·Interrelationship between Culture and Store Names | 第42-44页 |
| ·Cultural Barriers and Differences in Store Names Translation | 第44-48页 |
| ·Strategies for Translation of Store Names | 第48-56页 |
| ·Transliteration | 第48-50页 |
| ·Literal Translation | 第50-51页 |
| ·Free Translation | 第51-52页 |
| ·Combination of Transliteration and Free Translation | 第52-53页 |
| ·Suggestions | 第53-56页 |
| Chapter 5 Conclusion | 第56-58页 |
| ·Summary of the Thesis | 第56-57页 |
| ·Limitations of the Research | 第57页 |
| ·Suggestions for Future Research | 第57-58页 |
| Bibliography | 第58-60页 |
| Appendixes | 第60-64页 |
| 1. Chinese Store names | 第60-62页 |
| 2. English Store names | 第62-64页 |
| 附件 | 第64页 |
