| Abstract | 第1-6页 |
| 摘要 | 第6-7页 |
| Abbreviations | 第7-8页 |
| Contents | 第8-9页 |
| Chapter 1 Introduction | 第9-13页 |
| ·Background of the Study | 第9-10页 |
| ·Aim and Significance of the Study | 第10-11页 |
| ·Structure and Contents of the Thesis | 第11-13页 |
| Chapter 2 Literature Review | 第13-20页 |
| ·Studies on Text Translation of Commercial Advertising | 第13-15页 |
| ·Studies on Text Translation of Commercial Advertising from Skopos Theory | 第15-18页 |
| ·Achievements and Weaknesses | 第18-20页 |
| Chapter 3 Text Translation and Skopos Theory | 第20-28页 |
| ·Introduction to Text and Text Translation | 第20-24页 |
| ·The Overview of Skopos Theory | 第24-25页 |
| ·Three Principles of Skopos Theory | 第25-28页 |
| Chapter 4 General Features of English Commercial Advertising | 第28-44页 |
| ·Definition and Functions of Commercial Advertising | 第28-31页 |
| ·Essential Components of English Commercial Advertising | 第31-37页 |
| ·Verbal Features of English Commercial Advertising | 第37-44页 |
| Chapter 5 Translation Principles and Techniques of Commercial Advertising | 第44-65页 |
| ·The Application of Principles of Skopos Theory to Text Translation of Commercial Advertising | 第44-47页 |
| ·Affecting Elements of Text Translation of Commercial Advertising | 第47-52页 |
| ·Techniques of Text Translation of Commercial Advertising | 第52-65页 |
| Chapter 6 Conclusion | 第65-68页 |
| ·Major Findings | 第65-66页 |
| ·Limitations and Suggestions | 第66-68页 |
| Bibliography | 第68-71页 |
| Acknowlegements | 第71-72页 |
| 攻读硕士学位期间发表的学术论文 | 第72页 |
