| Acknowledgements | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-10页 |
| List of Figures | 第10-11页 |
| Contents | 第11-13页 |
| Chapter 1 Introduction | 第13-20页 |
| ·An Overview of Parody | 第14-17页 |
| ·Definition of Parody | 第14-15页 |
| ·Taxonomy of Parody | 第15-17页 |
| ·Research Objectives | 第17-18页 |
| ·Research Methodology | 第18-19页 |
| ·Organization of the Thesis | 第19-20页 |
| Chapter 2 Literature Review | 第20-26页 |
| ·Studies on Parody | 第20-23页 |
| ·Linguistic Perspective | 第20页 |
| ·Rhetorical Perspective | 第20-21页 |
| ·Pragmatic Perspective | 第21-22页 |
| ·Cognitive Perspective | 第22-23页 |
| ·Aesthetic Perspective | 第23页 |
| ·Studies on Advertising Language | 第23-26页 |
| Chapter 3 Theoretical Framework | 第26-35页 |
| ·Conceptual Blending Theory | 第26-30页 |
| ·Basic Notions of Conceptual Blending Theory | 第26-28页 |
| ·Networks of Conceptual Blending | 第28-30页 |
| ·Adaptation Theory | 第30-35页 |
| ·Three Properties of Linguistic Choices | 第31-32页 |
| ·Contextual Adaptation of Linguistic Choices | 第32-35页 |
| Chapter 4 Conceptual Blending in the Generation of Advertising Parody | 第35-52页 |
| ·Mental Spaces Involved in Advertising Parody | 第35-36页 |
| ·Cross-Space Mappings for the Generation of Advertising Parody | 第36-42页 |
| ·Phonetic Parody | 第36-37页 |
| ·Lexical Parody | 第37-39页 |
| ·Syntactic Parody | 第39-40页 |
| ·Semantic Parody | 第40-42页 |
| ·Conceptual Blending Networks of Advertising Parody | 第42-52页 |
| ·Simplex Network | 第42-44页 |
| ·Mirror Network | 第44-47页 |
| ·Single-scope Network | 第47-48页 |
| ·Double-scope Network | 第48-52页 |
| Chapter 5 Contextual Adaptation in Linguistic Choices of Advertising Parody | 第52-58页 |
| ·Variability of the Choices for Advertising Language | 第52-53页 |
| ·Negotiability of the Choices for Advertising Language | 第53-54页 |
| ·Adaptability of the Choice for Advertising Language | 第54-58页 |
| ·Adaptation to Mental Context | 第54-55页 |
| ·Adaptation to Social Context | 第55-56页 |
| ·Adaptation to Physical Context | 第56-58页 |
| Chapter 6 Conclusion | 第58-62页 |
| ·Summary of the Research | 第58-60页 |
| ·Limitations of the Research | 第60页 |
| ·Suggestions for Further Research | 第60-62页 |
| Bibliography | 第62-66页 |
| Publications During My M.A. Study | 第66页 |
