| Abstract | 第1-9页 |
| 中文摘要 | 第9-10页 |
| Introduction | 第10-14页 |
| Chapter One Literature Review | 第14-19页 |
| ·Studies of Pragmatic Failure Abroad | 第14-15页 |
| ·Studies of Pragmatic Failure at Home | 第15-19页 |
| Chapter Two Theoretical Foundation | 第19-28页 |
| ·Speech Act Theory | 第19-21页 |
| ·Indirect Speech Acts | 第21-22页 |
| ·Conversational Implicature and Cooperative Principle | 第22-23页 |
| ·Politeness Principle | 第23-25页 |
| ·Face Theory | 第25-26页 |
| ·Pragmatic Competence | 第26-28页 |
| Chapter Three Research Methodology | 第28-31页 |
| ·Research Objectives | 第28页 |
| ·Subjects | 第28页 |
| ·Instrument | 第28-29页 |
| ·Data Collection | 第29-31页 |
| Chapter Four Result and Discussion | 第31-70页 |
| ·The Current Situation of Vocational College Students’ Intercultural Pragmatic Failure | 第31-57页 |
| ·Failure in Addressing | 第33-37页 |
| ·Failure in Compliment and Response to Compliment | 第37-40页 |
| ·Failure in Request and Response to Request | 第40-43页 |
| ·Failure in Thanks and Response to Thanks | 第43-46页 |
| ·Failure in Greeting | 第46-48页 |
| ·Failure in Parting | 第48-51页 |
| ·Failure in Invitation and Response to Invitation | 第51-53页 |
| ·Failure in Refusal | 第53-54页 |
| ·Failure in Apology | 第54-57页 |
| ·Summary | 第57页 |
| ·Causes of Vocational College Students’ Intercultural Pragmatic Failure | 第57-62页 |
| ·Differences in Cultural Factors | 第57-60页 |
| ·Differences in Cultural Tradition | 第57-58页 |
| ·Differences in Value | 第58-59页 |
| ·Differences in Thinking Mode | 第59-60页 |
| ·Pragmatic Negative Transfer | 第60-61页 |
| ·Emphasis on Traditional Language Teaching Approaches | 第61-62页 |
| ·Lack of Cultural Knowledge in Textbook | 第62页 |
| ·Countermeasures of Vocational College Students’ Intercultural Pragmatic Failure | 第62-68页 |
| ·To Help Vocational College Students to Realize Cultural Differences | 第63-65页 |
| ·To Offer More English Culture Courses | 第63-64页 |
| ·To Offer Audio-visual Culture Course | 第64-65页 |
| ·To Develop Extracurricular Activities about English Culture | 第65页 |
| ·To Adopt Comparative Language Teaching Approach to Help Vocational College Students to Overcome Pragmatic Negative Transfer | 第65-66页 |
| ·To Adopt Task-based Language Teaching Approach to Add Culture Input in English Class | 第66-67页 |
| ·To Emphasize Cultural Content in Textbook Compilation | 第67-68页 |
| ·Major Findings of the Research | 第68-70页 |
| Conclusion | 第70-72页 |
| Bibliography | 第72-74页 |
| Appendix 1 | 第74-80页 |
| Appendix 2 | 第80-81页 |
| Acknowledgements | 第81-82页 |
| 论文作者攻读硕士学位期间发表的论文 | 第82页 |
