| 摘要 | 第1-5页 |
| Abstract | 第5-8页 |
| Chapter 1 Introduction | 第8-11页 |
| ·Research Motivation | 第8-9页 |
| ·Study Questions of the Thesis | 第9页 |
| ·Structure of the Thesis | 第9-11页 |
| Chapter 2 General Literature Review of the Study of Advertising | 第11-20页 |
| ·The Definition of Advertising | 第11-13页 |
| ·The Classification of Advertising | 第13页 |
| ·The Structure of Advertising | 第13-14页 |
| ·Purpose and Function of Advertising | 第14-15页 |
| ·Previous Study on Advertising | 第15-20页 |
| ·Non-linguistic Approach | 第15-16页 |
| ·Linguistic Approach | 第16-20页 |
| Chapter 3 Theoretical Basis | 第20-25页 |
| ·Origin of Speech Acts | 第20页 |
| ·John Austin's Speech Act Theory | 第20-22页 |
| ·Constatives and Performatives | 第20-21页 |
| ·The Classification of the Speech Acts | 第21页 |
| ·The Classification of Illocutionary Acts | 第21-22页 |
| ·Searle's Speech Act Theory | 第22-23页 |
| ·Searle's Felicity Condition on Speech Acts | 第22页 |
| ·The Classification of Illocutionary Acts | 第22页 |
| ·Indirect Speech Acts | 第22-23页 |
| ·Terms Associated with Quantitative Analysis | 第23-25页 |
| ·The Definition of Hypothesis Testing | 第23页 |
| ·The Definition of Significance Level | 第23页 |
| ·The Definition of Chi-square Test | 第23-25页 |
| Chapter 4 Analysis and Discussion | 第25-49页 |
| ·Analysis Designing | 第25-26页 |
| ·Research Objects | 第25-26页 |
| ·Research Methodology | 第26页 |
| ·Analysis Principle | 第26页 |
| ·Categories of English Commercial Advertising Slogans | 第26-27页 |
| ·Speech Acts in English Commercial Advertising Slogans | 第27-38页 |
| ·Speech Acts in Nominal Phrase Commercial Advertising Slogans | 第27-30页 |
| ·Speech Acts in Verb Phrase Commercial Advertising Slogans | 第30-35页 |
| ·Speech acts in Modifying Phrase Commercial Advertising Slogans | 第35-36页 |
| ·Speech Acts in One Full Sentence Commercial Advertising Slogans | 第36-37页 |
| ·Speech Acts in Two or More Sentences Commercial Advertising Slogans | 第37-38页 |
| ·Significance Levels of Frequencies between Six Kinds of Sentences | 第38-46页 |
| ·Significance Levels of Frequencies Differences between assertive and that ofthe others | 第40-42页 |
| ·Significance Levels of Frequencies Differences between (Assertive+Commissives) and (Assertive+Commissives+Directives), Directives, Commissives,Expressive | 第42-43页 |
| ·Significance Levels of Frequencies Differences between (AssertiveCommissives+Directives) and Directives, Commissives, Expressive | 第43-44页 |
| ·Significance Levels of Frequencies Differences between Directives andCommissives, Expressive | 第44-45页 |
| ·Significance Levels of Frequencies Differences between Commissives andExpressive | 第45-46页 |
| ·Probable Reasons for the Difference Frequencies of English Commercial AdvertisingSlogans | 第46-49页 |
| Chapter 5 Conclusion | 第49-50页 |
| References | 第50-52页 |
| 攻读硕士学位期间取得的学术成果 | 第52-53页 |
| Acknowledgements | 第53页 |
