| Acknowledgments | 第1-7页 |
| Abstract | 第7-9页 |
| 内容提要 | 第9-10页 |
| Contents | 第10-11页 |
| Introduction | 第11-15页 |
| Chapter One | 第15-24页 |
| ·Definition of Ambiguity | 第15-19页 |
| ·Pervasion of Ambiguity | 第19-24页 |
| Chapter Two | 第24-35页 |
| ·Features of Advertisement | 第24-27页 |
| ·Lexical Ambiguity and Structural ambiguity in English Advertisement | 第27-35页 |
| Chapter Three | 第35-62页 |
| ·Theoretical Supporting of Using Intentional Ambiguity in English Advertisement | 第35-46页 |
| ·Linguistic perspective | 第35-37页 |
| ·Communicative perspective | 第37-39页 |
| ·Psychological perspective | 第39-43页 |
| ·Aesthetic perspective | 第43-46页 |
| ·Advertisers' Intention of Using Intentional Ambiguity in English Advertisement | 第46-53页 |
| ·AIDA | 第46-49页 |
| ·Conveying covert communication | 第49-52页 |
| ·Winning new buyers without alienating previous buyers | 第52-53页 |
| ·Conversational Implicature or Misleading | 第53-62页 |
| Chapter Four | 第62-83页 |
| ·Extra Contextual Effects of Using Intentional Ambiguity in English Advertisement | 第62-68页 |
| ·Ambiguous advertisement with nonsensical initial meaning | 第64-66页 |
| ·Ambiguous advertisement and context | 第66-68页 |
| ·Experiment | 第68-83页 |
| ·Hypotheses | 第68-72页 |
| ·Experiment 1 and experiment 2 | 第72-81页 |
| ·Rewarded value of using intentional ambiguity in English advertisement | 第81-83页 |
| Conclusion | 第83-86页 |
| Bibliography | 第86-90页 |
| Appendix | 第90-101页 |
