| 摘要 | 第1-7页 |
| Abstract | 第7-10页 |
| Table of Contents | 第10-16页 |
| List of Tables | 第16-19页 |
| List of Figures | 第19-20页 |
| Abbreviations | 第20-21页 |
| CHAPTERS | 第21-240页 |
| 1.INTRODUCTION | 第21-40页 |
| ·Introduction | 第21页 |
| ·Background to the Research | 第21-24页 |
| ·Research Problem | 第24-27页 |
| ·Research Questions | 第27-29页 |
| ·Research Hypotheses | 第29-30页 |
| ·Research Aims | 第30-31页 |
| ·Significance and Originality of the Research | 第31-34页 |
| ·Methodology | 第34-35页 |
| ·Definition of the Country of Origin | 第35-36页 |
| ·Scope of the Research | 第36-37页 |
| ·Organization of the Study | 第37-39页 |
| ·Summary | 第39-40页 |
| 2.LITERATURE REVIEW | 第40-102页 |
| ·Introduction | 第40页 |
| ·COO Effects:A Literature Review | 第40-98页 |
| ·Theoretical and Conceptual Development Studies on COO Effects | 第41-63页 |
| ·Cross-Cultural Studies on COO Effects | 第63-71页 |
| ·Developed Country Context Studies on COO Effects | 第71-90页 |
| ·Developing Country Context Studies on COO Effects | 第90-98页 |
| ·THE COO Effects:Remaining Issues | 第98-100页 |
| ·Summary | 第100-102页 |
| 3.CONCEPTUALIZATION OF THE STUDY | 第102-127页 |
| ·Introduction | 第102-103页 |
| ·Country of Origin | 第103-105页 |
| ·Country Image Dimensions | 第105-106页 |
| ·Attribute Measures of the Present Study | 第106-108页 |
| ·Research Contexts,Culture and Cultural Effects on Behavior | 第108-121页 |
| ·Research Contexts | 第108-118页 |
| ·Sri Lankan Society and Culture | 第110-114页 |
| ·Chinese Society and Culture | 第114-118页 |
| ·Culture and Cultural Effects on Behavior | 第118-121页 |
| ·Conceptualization of the Study | 第121-126页 |
| ·Summary | 第126-127页 |
| 4.STUDY DESIGN AND METHODS | 第127-150页 |
| ·Introduction | 第127页 |
| ·The Research Paradigm and Methodology of the Study | 第127-138页 |
| ·Preliminary Study Results | 第128-129页 |
| ·Research Paradigm and Methodology of the Study | 第129-134页 |
| ·The Measurement Model of the Study | 第134-135页 |
| ·Validity and Reliability of the Study Constructs | 第135-138页 |
| ·Sample Design of the Study | 第138-142页 |
| ·Sri Lankan Sample Profile | 第140-142页 |
| ·Chinese Sample Profile | 第142页 |
| ·Questionnaire Design and Data Collection Procedure of the Study | 第142-146页 |
| ·Variables and Operationalization of the Study | 第146-148页 |
| ·Summary | 第148-150页 |
| 5.DATA PRESENTATION AND ANALYSIS:SRI LANKA | 第150-182页 |
| ·Introduction | 第150页 |
| ·The Sri Lankan Sample Representation | 第150-151页 |
| ·The Sri Lankan Consumer Profiles | 第151-153页 |
| ·Reliability of the Sri Lankan Consumer Profiles and the PCOO | 第153-160页 |
| ·The Sri Lankan Consumer Demographic Influences on the PCOO and the Consumer Profiles | 第160-181页 |
| ·Sri Lankan Consumer Gender Influences on the PCOO and the Consumer Profiles | 第160-163页 |
| ·Sri Lankan Consumer Age Influences on the PCOO and the Consumer Profiles | 第163-168页 |
| ·Sri Lankan Consumer Education Influences on the PCOO and the Consumer Profiles | 第168-173页 |
| ·Sri Lankan Consumer Income Influences on the PCOO and the Consumer Profiles | 第173-178页 |
| ·Sri Lankan Consumer Student/non-student Influences on the PCOO and the Consumer Profiles | 第178-181页 |
| ·Summary | 第181-182页 |
| 6.DATA PRESENTATION AND ANALYSIS:CHINA | 第182-208页 |
| ·Introduction | 第182-183页 |
| ·The Chinese Sample Representation | 第183页 |
| ·The Chinese Consumer Profiles | 第183-186页 |
| ·Reliability of the Chinese Consumer Profiles and the PCOO | 第186-191页 |
| ·The Chinese Consumer Demographic Influences on the PCOO and the Consumer Profiles | 第191-207页 |
| ·Chinese Consumer Gender Influences on the PCOO and the Consumer Profiles | 第191-194页 |
| ·Chinese Consumer Age Influences on the PCOO and the Consumer Profiles | 第194-196页 |
| ·Chinese Consumer Education Influences on the PCOO and the Consumer Profiles | 第196-200页 |
| ·Chinese Consumer Income Influences on the PCOO and the Consumer Profiles | 第200-204页 |
| ·Chinese Consumer Student/non-student Influences on the PCOO and the Consumer Profiles | 第204-207页 |
| ·Summary | 第207-208页 |
| 7.CONCLUSIONS AND IMPLICATIONS | 第208-240页 |
| ·Introduction | 第208-209页 |
| ·Conclusion about the Research Problem | 第209-214页 |
| ·Conclusion about the Research Questions and Hypotheses | 第214-227页 |
| ·How Do Consumers' Perceive COO of Foreign Products? | 第214-216页 |
| ·Do Identified Consumer Profiles Differ in the Two Countries? | 第216-220页 |
| ·What Consumer Demographic Factors Most Significantly Influence Perceptions of the COO of Foreign Products? | 第220-222页 |
| ·Do the Consumers of Two Countries Differ in their Perceptions of the COO in relation to Consumer Demographics? | 第222-227页 |
| ·Theoretical Implications | 第227-230页 |
| ·Policy Implications | 第230-233页 |
| ·Managerial Implications | 第233-236页 |
| ·Limitations of the Study | 第236-237页 |
| ·Future Research Directions | 第237-240页 |
| REFERENCES | 第240-256页 |
| PUBLICATIONS AND PRESENTATIONS RELATED TO THE PRESENT STUDY | 第256-258页 |
| ACKNOWLEDGEMENT | 第258-259页 |
| APPENDICES | 第259-268页 |
| Appendix 01- Questionnaire(English) | 第259-261页 |
| Appendix 02- Questionnaire(Chinese) | 第261-263页 |
| Appendix 03- Questionnaire(Sinhalese) | 第263-265页 |
| Appendix 04a- Non-redundant Residuals -Sri Lanka | 第265-267页 |
| Appendix 04b- Non-redundant Residuals -China | 第267-268页 |
