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英语食品广告话语的人际意义研究

Abstract第3-4页
摘要第5-6页
Contents第6-8页
Chapter 1 Introduction第8-11页
    1.1 Research background第8-9页
    1.2 Research objective and significance第9页
    1.3 Method and data第9-10页
    1.4 Organization of the thesis第10-11页
Chapter 2 Literature Review第11-15页
    2.1 Research on interpersonal meaning第11-13页
        2.1.1 Research on interpersonal meaning abroad第11-12页
        2.1.2 Research on interpersonal meaning in China第12-13页
    2.2 Research on interpersonal meaning in advertising discourse第13-14页
        2.2.1 Research on interpersonal meaning in advertising discourse abroad第13页
        2.2.2 Research on interpersonal meaning in advertising discourse in China第13-14页
    2.3 Research on food advertising discourse第14-15页
Chapter 3 Theoretical Foundation第15-25页
    3.1 Interpersonal meaning第15页
    3.2 Mood第15-19页
        3.2.1 Speech roles and functions第16-17页
        3.2.2 Typical mood structures of basic speech functions第17-18页
        3.2.3 Interpersonal metaphor of mood第18-19页
    3.3 Modality第19-21页
        3.3.1 Types of modality第19-20页
        3.3.2 Modal orientation第20页
        3.3.3 Values of Modality第20-21页
    3.4 Person system第21-22页
    3.5 Appraisal Theory第22-25页
        3.5.1 Attitude第22-23页
        3.5.2 Engagement第23-24页
        3.5.3 Graduation第24-25页
Chapter 4 The Realization of Interpersonal Meaning In English Food Advertising Discourse第25-44页
    4.1 Mood in English food advertising discourse第25-29页
        4.1.1 Speech roles and functions第25-26页
        4.1.2 Information giving第26-28页
        4.1.3 Action demanding第28-29页
    4.2 Modality in English food advertising discourse第29-34页
        4.2.1 Modalization第29-32页
        4.2.2 Modulation第32-33页
        4.2.3 Distributions and frequencies of modality第33-34页
    4.3 Person system in English food advertising discourse第34-37页
        4.3.1 The first person pronouns第35-36页
        4.3.2 The second person pronouns第36-37页
        4.3.3 The third person pronouns第37页
    4.4 Appraisal system in English food advertising discourse第37-44页
        4.4.1 Attitude第38-40页
        4.4.2 Engagement第40-42页
        4.4.3 Graduation第42-44页
Chapter 5 Conclusion第44-47页
    5.1 Findings and conclusion第44-45页
    5.2 Implications and limitations第45-47页
References第47-50页
Appendix: Corpus第50-58页
Acknowledgements第58-59页
在读期间公开发表论文(著)及科研情况第59页

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