| Abstract | 第1-3页 |
| 中文摘要 | 第3-4页 |
| 中文文摘 | 第4-8页 |
| Chapter One Introduction | 第8-12页 |
| ·Commercial Rhetoric as a Genre of Rhetoric Worth Researching | 第8页 |
| ·Steve Jobs as an Eminent Commercial Rhetor | 第8-12页 |
| Chapter Two Rhetoric,Persuasion,Power and the Three Artistic Proofs | 第12-22页 |
| ·A Brief Introduction to Rhetoric and Its Definitions | 第12-14页 |
| ·Characteristics of Rhetorical Discourse | 第14-17页 |
| ·Rhetoric,Persuasion and Power | 第17-18页 |
| ·Theoretical Introduction of Artistic Proofs | 第18-22页 |
| Chapter Three An Introduction to Jobs' Early Personallife，Personality and Professional Career | 第22-26页 |
| ·Jobs' Early Personal Life—Abandoned and Adopted | 第22-23页 |
| ·Jobs' Personality Taking Shape as a Result of His Experiences | 第23-24页 |
| ·Journey Starting and Ending with Apple | 第24-26页 |
| Chapter Four Jobs' Awareness of Audience and theApplication of Artistic Proofs in His Presentations | 第26-44页 |
| ·The Concept of Audience and Power Structure between Rhetor and Audience | 第26-27页 |
| ·Jobs' Awareness of Audience | 第27-29页 |
| ·Application of Ethos in Jobs' Presentations | 第29-32页 |
| ·Application of Pathos in Jobs' Presentations | 第32-37页 |
| ·Application of Logos in Jobs' Presentations | 第37-44页 |
| Chapter Five Other Rhetorical Resources and Strategies Jobs Employed | 第44-52页 |
| ·Providing Slides,Props for the Presentations | 第44-46页 |
| ·Sharing the Stage and Showing Gratitude | 第46-48页 |
| ·"Stay Hungry,Stay Foolish"——Commencement Address at Stanford University in 2005 | 第48-52页 |
| Chapter Six Conclusion | 第52-54页 |
| Reference | 第54-58页 |
| 攻读硕士期间承担的科研任务与主要成果 | 第58-60页 |
| Acknowledgements | 第60-62页 |
| 个人简历 | 第62-64页 |
