| Acknowledgements | 第7-8页 |
| 摘要 | 第8-9页 |
| Abstract | 第9页 |
| Chapter One Introduction | 第13-23页 |
| 1.1 Research Background | 第13-15页 |
| 1.2 Current Status | 第15-19页 |
| 1.3 Research Implications | 第19-21页 |
| 1.3.1 Theoretical Implications | 第19-20页 |
| 1.3.2 Practical Implications | 第20-21页 |
| 1.4 Research Contents and Methods | 第21-23页 |
| 1.4.1 Research Contents | 第21-22页 |
| 1.4.2 Research Methods | 第22-23页 |
| Chapter Two Literature Review | 第23-33页 |
| 2.1 Considerations | 第23页 |
| 2.2 Analysis | 第23-30页 |
| 2.3 Models, Concepts and Frameworks | 第30-33页 |
| Chapter Three Opportunity and Innovation | 第33-61页 |
| 3.1 The Opportunity | 第33-40页 |
| 3.1.1 Market Research | 第35-36页 |
| 3.1.2 The Gap | 第36-40页 |
| 3.2 SWOT Analysis | 第40-41页 |
| 3.3 Industry Analysis: PEST Analysis and Five Forces Model | 第41-45页 |
| 3.3.1 Projected Strategic Moves by Current Players | 第44-45页 |
| 3.3.2 Nukakuna′s Contribution to Industry Competitiveness | 第45页 |
| 3.4 Nukakuna Industry Innovation | 第45-47页 |
| 3.4.1 Intellectual Property/Patents | 第47页 |
| 3.5 Company Strategy and Mind-set | 第47-60页 |
| 3.5.1 Company Vision and Mission | 第47-48页 |
| 3.5.2 Adoption of Lean Approach | 第48-50页 |
| 3.5.3 Three Developmental Phases | 第50-59页 |
| 3.5.4 Sources of Differentiation | 第59-60页 |
| 3.6 Ethics and Sustainability | 第60-61页 |
| Chapter Four Company and Team | 第61-67页 |
| 4.1 Legal Structure | 第61-63页 |
| 4.2 Ownership | 第63页 |
| 4.3 Advisory Board | 第63-64页 |
| 4.4 Management Team | 第64-67页 |
| 4.4.1 Expected Contributions by Each Team | 第64-65页 |
| 4.4.2 Expected Salary | 第65-67页 |
| Chapter Five Marketing Plan | 第67-84页 |
| 5.1 Identification of Customers | 第67-70页 |
| 5.2 Potential Customers and Potential Sales Revenue | 第70-71页 |
| 5.3 Requirements of Customer Segments | 第71-76页 |
| 5.3.1 Convenience of Service Provision | 第72-73页 |
| 5.3.2 Interactions with Stakeholders | 第73-76页 |
| 5.4 Sales and Promotion Approach | 第76-77页 |
| 5.5 Purchase Decisions and Customer Behaviour | 第77-78页 |
| 5.6 Customer Price Sensitivity | 第78-81页 |
| 5.7 Cost of Acquisition and Retention of Customers | 第81-82页 |
| 5.8 Position and Reactions of Competitors | 第82-84页 |
| Chapter Six Operating and Financial Plans | 第84-97页 |
| 6.1 Conversion of Inputs into Valuable Outputs for Customers | 第84-86页 |
| 6.1.1 Supplier Relationships | 第84-85页 |
| 6.1.2 Inventory Required | 第85页 |
| 6.1.3 Service Provision | 第85-86页 |
| 6.1.4 In-house / Outsourced Operations | 第86页 |
| 6.2 Financial Plan | 第86-94页 |
| 6.2.1 Cost Calculations | 第88-90页 |
| 6.2.2 Projected Break Even Point | 第90-91页 |
| 6.2.3 Projected Cash Flows | 第91页 |
| 6.2.4 Analysis of Risk, Present Value, IRR, etc | 第91-93页 |
| 6.2.5 Analysis of Possible Scenarios: Probability of Occurrence | 第93-94页 |
| 6.3 Contingency Plans | 第94-96页 |
| 6.4 Triggers to Change Courses | 第96-97页 |
| Chapter Seven Conclusion | 第97-101页 |
| 7.1 Main Research Findings | 第97-99页 |
| 7.2 Limitations and Future Research Directions | 第99-101页 |
| References | 第101-104页 |
| Appendix | 第104-109页 |
| List of Figures | 第109-110页 |
| List of Tables | 第110-111页 |
