| Acknowledgements | 第6-8页 |
| 摘要 | 第8-9页 |
| Abstract | 第9页 |
| Introduction | 第12-24页 |
| Chapter One The Supply of Guns in the U.S | 第24-40页 |
| 1.1 The History of American Gun Industry | 第24-27页 |
| 1.2 The Historical Implications of American Gun Industry | 第27-33页 |
| 1.3 Gun Industry as a Business | 第33-40页 |
| Chapter Two The Demand for Guns in the U.S | 第40-53页 |
| 2.1 Private Ownership of Guns | 第40-41页 |
| 2.2 Guns for Self-defense, Recreation, Hunting and Collection | 第41-51页 |
| 2.3 Individual Freedom | 第51-53页 |
| Chapter Three Gun Politics, Gun Culture and Gun Industry | 第53-64页 |
| 3.1 Gun Politics | 第53-57页 |
| 3.2 Gun Culture | 第57-60页 |
| 3.3 NRA, Gun Industry and“Blood Money” | 第60-64页 |
| Chapter Four Gun Marketing | 第64-78页 |
| 4.1 Gun Commercials and Culture of Fear | 第65-69页 |
| 4.2 Targeting New Markets | 第69-73页 |
| 4.3 Durability, Profitability, Innovation and Lethality | 第73-78页 |
| Conclusion | 第78-81页 |
| References | 第81-84页 |
