| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Abbreviations | 第11-12页 |
| Chapter 1 Introduction | 第12-15页 |
| ·Background of the Research | 第12-13页 |
| ·Significance and Objectives of the Research | 第13页 |
| ·Layout of the Thesis | 第13-14页 |
| ·Summary | 第14-15页 |
| Chapter 2 Literature Review | 第15-22页 |
| ·Studies on Multimodal Discourse Analysis | 第15-18页 |
| ·Definition of Multimodality and MDA | 第15-16页 |
| ·Overview of Multimodal Discourse Analysis | 第16-18页 |
| ·Studies on Public Service Advertisement | 第18-20页 |
| ·Definition of Public Service Advertisement | 第18页 |
| ·Overview of Public Service Advertisement | 第18-20页 |
| ·Studies on Public Service Advertisements of Traffic Safety | 第20-21页 |
| ·Summary | 第21-22页 |
| Chapter 3 Theoretical Framework and Research Methodology | 第22-30页 |
| ·Theoretical Framework | 第22-27页 |
| ·Systemic Functional Grammar | 第22-23页 |
| ·Kress & van Leeuwen’s Visual Grammar | 第23-27页 |
| ·Martinec and Salway’s Theory of Image-Text Relation | 第27页 |
| ·Research Methodology | 第27-28页 |
| ·Research Questions | 第28页 |
| ·Data Collection | 第28页 |
| ·Research Method | 第28页 |
| ·Summary | 第28-30页 |
| Chapter 4 Multimodal Discourse Analysis of Traffic Safety PublicService Advertisements | 第30-77页 |
| ·Multimodal Discourse Analysis of Chinese TSPSAs | 第30-49页 |
| ·Detailed Analysis of Sample 1 | 第30-34页 |
| ·Detailed Analysis of Sample 2 | 第34-37页 |
| ·Detailed Analysis of Sample 3 | 第37-41页 |
| ·Qualitative and Quantitative Analysis of 30 Chinese TSPSAs | 第41-49页 |
| ·Multimodal Discourse Analysis of English TSPSAs | 第49-68页 |
| ·Detailed Analysis of Sample 31 | 第50-53页 |
| ·Detailed Analysis of Sample 32 | 第53-57页 |
| ·Detailed Analysis of Sample 33 | 第57-60页 |
| ·Qualitative and Quantitative Analysis of English TSPSAs | 第60-68页 |
| ·Comparison and Contrast between Chinese and English TSPSAs | 第68-75页 |
| ·Similarities between the Chinese and English TSPSAs | 第71-73页 |
| ·Differences between the Chinese and English TSPSAs | 第73-75页 |
| ·Summary | 第75-77页 |
| Chapter 5 Conclusion | 第77-80页 |
| ·Main Findings of the Study | 第77-78页 |
| ·Limitations of the Study | 第78-79页 |
| ·Suggestions for Further Studies | 第79-80页 |
| Bibliography | 第80-84页 |
| Acknowledgements | 第84-85页 |
| Publications | 第85页 |
