| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| List of Tables | 第11-12页 |
| List of Figures | 第12-13页 |
| Introduction | 第13-16页 |
| Chapter One Literature Review | 第16-25页 |
| ·Related Terms | 第16-18页 |
| ·The Concept and Classfication of Address Forms | 第16-17页 |
| ·The Semantic Changes of Social Address Forms shuaige and meinü | 第17-18页 |
| ·Previous Researches on Address Forms | 第18-21页 |
| ·The Researches on the Usage of Second-Person Pronoun T|V | 第18页 |
| ·The Reciprocal and Nonreciprocal Patterns of Address Forms | 第18-20页 |
| ·The Computer Flow Chart Format to Show Address Form System | 第20-21页 |
| ·Changes of Social Address Forms in Modern Chinese | 第21-23页 |
| ·The Address Form System in Modern Chinese | 第21-22页 |
| ·The Usages and Semantic Changes of Social Address Forms tongzhi and shifu | 第22-23页 |
| ·Influence of Social Events on Address Forms in China | 第23页 |
| ·Comments on the Previous Studies | 第23-25页 |
| Chapter Two Politeness Theory | 第25-30页 |
| ·Leech’s Politeness Principle | 第25-26页 |
| ·Brown and Levinson’s Politeness Theory | 第26-27页 |
| ·Face | 第26页 |
| ·Face Threatening Acts | 第26-27页 |
| ·Politeness Strategy | 第27页 |
| ·Gu Yueguo’s Chinese Politeness Principle | 第27-28页 |
| ·Politeness in Address Forms | 第28-30页 |
| Chapter Three Research Methodology | 第30-36页 |
| ·Hypotheses | 第30页 |
| ·Research Subjects | 第30-31页 |
| ·Data Collection | 第31-34页 |
| ·Tape-recording of Naturalistic Conversations | 第32-33页 |
| ·Observation of the Daily Speech | 第33页 |
| ·Language Attitude Questionnaire Survey | 第33-34页 |
| ·Data Processing | 第34-36页 |
| ·Transcription of the Speech Data | 第34页 |
| ·Analysis of Speech Data by GoldVarb X | 第34-35页 |
| ·Analysis of the Questionnaire Survey | 第35-36页 |
| Chapter Four Results and Discussion | 第36-64页 |
| ·Distribution of the Use of Social Address Forms shuaige and meinü in Department Stores | 第36-41页 |
| ·Overall Distribution of the Use of shuaige and meinü | 第36-37页 |
| ·Distribution of Social Address Form shuaige | 第37-39页 |
| ·Distribution of Social Address Form meinü | 第39-41页 |
| ·Functions of the Social Address forms shuaige and meinü | 第41-48页 |
| ·Greetings | 第41-43页 |
| ·Praising | 第43-44页 |
| ·Requesting | 第44-45页 |
| ·Drawing Close Social Distance | 第45-46页 |
| ·Getting Attention and Designating | 第46-48页 |
| ·Social Factors and the Use of shuaige and meinü | 第48-53页 |
| ·Gender and the Use of shuaige and meinü | 第48-49页 |
| ·Age and the Use of shuaige and meinü | 第49-50页 |
| ·Occupation and the Use of shuaige and meinü | 第50-51页 |
| ·Interpersonal Relationship and the Use of shuaige and meinü | 第51-52页 |
| ·Educational Background and the Use of shuaige and meinü | 第52-53页 |
| ·Multivariate Analysis | 第53-55页 |
| ·TheAttitudinalAnalysis on the Usage of shuaige and meinü in Department Stores | 第55-58页 |
| ·An Overall Attitudinal Analysis Towards shuaige and meinü | 第55-56页 |
| ·Positive Attitude Towards shuaige and meinü | 第56-57页 |
| ·The Indifferent Attitude Towards shuaige and meinü | 第57页 |
| ·Negative Attitude Towards shuaige and meinü | 第57-58页 |
| ·Different Attitudes Towards shuaige and meinü | 第58-64页 |
| ·The Degree of Acceptance in the Society | 第59-60页 |
| ·Different Attitudes of Different Age Groups | 第60页 |
| ·Different Attitudes of Males and Females | 第60-61页 |
| ·Different Attitudes of People with Different Occupations | 第61-62页 |
| ·Different Attitudes of People with Different Educational Background | 第62-64页 |
| Chapter Five Causes for the Diffusion of shuaige and meinü and Implications from the Research | 第64-68页 |
| ·Causes for the Diffusion of shuaige and meinü | 第64-66页 |
| ·The Internal Factors of Language | 第64-65页 |
| ·Social Needs | 第65页 |
| ·Psychological Reasons | 第65-66页 |
| ·Implications from the Research | 第66-68页 |
| ·The Limitation on the Usage of shuaige and meinü | 第66-67页 |
| ·The Diversified Development of Social Address Forms | 第67-68页 |
| Conclusion | 第68-70页 |
| Note | 第70-71页 |
| Works Cited | 第71-75页 |
| Acknowledgements | 第75-76页 |
| Appendix A: The Chinese Transcription of the Cited Examples of shuaige and meinü | 第76-78页 |
| Appendix B: Coding for Each Factor Group | 第78-79页 |
| Appendix C: Samples of Social Address Forms in Department Stores from the Excel Data File | 第79-82页 |
| Appendix D: Questionnaire | 第82-84页 |
| Informative Abstract in Chinese | 第84-87页 |
| Résumé and Publications since Entering the Program | 第87页 |
