| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| Contents | 第7-10页 |
| Chapter One Introduction | 第10-14页 |
| ·Statement of the Problem | 第10-11页 |
| ·The Purpose and Significance of the Study | 第11-12页 |
| ·Methodology and Data Collection | 第12-13页 |
| ·Organization of the Thesis | 第13-14页 |
| Chapter Two Literature Review | 第14-20页 |
| ·Introduction | 第14页 |
| ·The Social Semiotic Approach to Multimodal Discourse | 第14-18页 |
| ·Contributions of Systemic Functional Theroy to Multimodal Discourse Analysis | 第14-15页 |
| ·the Visual Grammar of Kress and van Leeuwen | 第15-16页 |
| ·Studies on Intersemiotic Relations | 第16-18页 |
| ·The Review of Poster Analysis | 第18-19页 |
| ·Summary | 第19-20页 |
| Chapter Three The Social Semiotic Approach to the Multimodal Discourse ofObama's Campaign Posters | 第20-43页 |
| ·Introduction | 第20页 |
| ·Principles of the Analysis | 第20-22页 |
| ·The Resource Integration Principle | 第20-21页 |
| ·The Meaning Compression Priniciple | 第21-22页 |
| ·The Theoretical Framework of Social Semiotic approach to Multimodal Discourse Analysis | 第22页 |
| ·The Representational Meanings of Obama's Campaign Posters | 第22-30页 |
| ·Narrative Processes | 第23-27页 |
| ·Action Processes | 第23-25页 |
| ·Reactional Processes | 第25-26页 |
| ·Speech Process and Mental Process | 第26-27页 |
| ·Circumstances | 第27页 |
| ·Conceptual Processes | 第27-30页 |
| ·Classificational Processes | 第28页 |
| ·Analytical Processes | 第28-29页 |
| ·Symbolic Processes | 第29-30页 |
| ·The Interactive Meaning of Obama's campaign posters | 第30-37页 |
| ·Visual Contact and the Interrelations between the Interactive Participants and the Represented Participants | 第31-32页 |
| ·Sizes of Frame and Social Distance | 第32-33页 |
| ·Perspective and Power Relations | 第33-35页 |
| ·Truthfulness and Modality | 第35-37页 |
| ·The Compositional Meaning of Obama's campaign posters | 第37-42页 |
| ·Information Value | 第38-40页 |
| ·Given and New:The Information Value of Left and Right | 第38-39页 |
| ·Ideal and Real:The Information Value of Top and Bottom | 第39-40页 |
| ·The Information Value of Center and Margin | 第40页 |
| ·Salience | 第40-41页 |
| ·Framing | 第41-42页 |
| ·Summary | 第42-43页 |
| Chapter Four Case Study | 第43-54页 |
| ·Introduction | 第43页 |
| ·Obama's Campaign Poster Entitled "Obama and Biden" | 第43-53页 |
| ·Representational Meanings of the Visual and the Verbal | 第44-47页 |
| ·Representation in the Image | 第44-45页 |
| ·Ideational Meanings of the Verbal Component | 第45-46页 |
| ·The Synergy between the Visual and the Verbal in Representing Social Reality | 第46-47页 |
| ·Interpersonal Meanings of the Visual and the Verbal | 第47-51页 |
| ·Interaction in the Image | 第47-49页 |
| ·Interpersonal Meanings of the Verbal | 第49-51页 |
| ·Involvement in the Interaction and Attitudinal Dissonance | 第51页 |
| ·Compositional Meanings of the Visual and the Verbal | 第51-53页 |
| ·Summary | 第53-54页 |
| Chapter Five Conclusion | 第54-56页 |
| ·A Summary of Major Findings | 第54-55页 |
| ·Limitations of the study | 第55-56页 |
| Bibliography | 第56-61页 |
| 在校期间的研究成果及发表的学术论文 | 第61页 |
