| ABSTRACT | 第1-4页 |
| 中文摘要 | 第4-5页 |
| VITA | 第5-6页 |
| CONTENTS | 第6-8页 |
| List of Tables | 第8-9页 |
| List of Figures | 第9-10页 |
| Ⅰ.Introduction | 第10-13页 |
| 1.Purpose of the Study | 第10-11页 |
| 2.Organization and Method of Study | 第11-13页 |
| Ⅱ.Literature Review | 第13-23页 |
| 1.The Meaning of Localization | 第13-20页 |
| ·The Importance of Localization | 第13-14页 |
| ·Each Step of Localization | 第14-15页 |
| ·Marketing Localization | 第15-16页 |
| ·Tools of Marketing Strategy | 第16-20页 |
| 2.Previous Research of Localization | 第20-23页 |
| ·Localization | 第20-21页 |
| ·Marketing Localization | 第21-23页 |
| Ⅲ.Environment of Chinese Market | 第23-38页 |
| 1.Economy Tendency | 第23-27页 |
| ·Keeping the Policy of High-Speed Growth | 第25页 |
| ·Entry into the WTO | 第25-26页 |
| ·Hosting the 2008 Olympic Games | 第26页 |
| ·Economic Statement in 2008 | 第26-27页 |
| 2.Legal Tendency | 第27-28页 |
| 3.Social Tendency | 第28-29页 |
| ·Social Security System | 第28页 |
| ·Characteristic of Cultural Environment | 第28-29页 |
| 4.Market Tendency | 第29-34页 |
| ·The Consumer Market | 第30-32页 |
| ·The Segmentation of the Chinese Market | 第32-34页 |
| ·Regional Markets | 第34页 |
| 5.Investment Environment | 第34-38页 |
| ·Foreign Investment | 第36-37页 |
| ·Economic Relations with Korea | 第37-38页 |
| Ⅳ.The Present Condition of Korean Investment in China | 第38-46页 |
| 1.The Present Condition of Korean Investment in China | 第38-42页 |
| ·Changes of Investment Classified by Year | 第38-39页 |
| ·Condition of Investment as Classified by Region | 第39-40页 |
| ·Condition of Investment as Classified by Category of Business | 第40-41页 |
| ·The Scale of investment | 第41-42页 |
| 2.Motives for Investment | 第42-45页 |
| 3.Special Features of Korean Investment | 第45-46页 |
| Ⅴ.Marketing Cases of Large Korean Companies in China | 第46-62页 |
| 1.Cases of Top Korean Companies:Samsung and LG Electronics | 第46-56页 |
| ·China's Consumer Market:Electronics Industry | 第46-47页 |
| ·Entry of Korean Electronics Companies | 第47-49页 |
| ·Samsung's Marketing Strategy in China | 第49-52页 |
| ·LG's Marketing Strategy in China | 第52-55页 |
| ·Remarks of Samsung and LG electronics | 第55-56页 |
| 2.Distinguished Marketing Strategies of Korean Firms | 第56-58页 |
| ·Korean Wave Marketing | 第56-58页 |
| 3.Analysis of the Main Marketing Strategy of Korean Firms | 第58-60页 |
| 4.Learning from Successful Cases | 第60-62页 |
| Ⅵ.Conclusion | 第62-75页 |
| 1.Problems of Investment in China | 第62-64页 |
| 2.Solution to the Problems | 第64-72页 |
| ·Guidelines for Investment in China | 第64-67页 |
| ·Suggested Marketing Models in China | 第67-72页 |
| 3.Results of the Study | 第72-74页 |
| 4.Limitations of the Study | 第74-75页 |
| Bibliography | 第75-78页 |
