| Abstract | 第1-6页 |
| 摘要 | 第6-7页 |
| Contents | 第7-8页 |
| Chapter One Introduction | 第8-12页 |
| ·Research Background | 第8-9页 |
| ·Purpose of the Paper and Hypothesis of the Research | 第9-10页 |
| ·Layout of the Paper | 第10-11页 |
| ·Necessity and Innovation of the Paper | 第11-12页 |
| Chapter Two Literature Review | 第12-15页 |
| ·Previous Researches on Cross-cultural Communication | 第12-13页 |
| ·Previous Researches on Time-honored Brands | 第13-15页 |
| Chapter Three The Study of Internet Communication of Brands | 第15-25页 |
| ·China Time-honored Brand | 第16-17页 |
| ·The Distinguishing Features of China Time-honored Brands | 第17-18页 |
| ·Long Brand History | 第17-18页 |
| ·Unique Workmanship and Secret Prescription | 第18页 |
| ·Regional Limitation | 第18页 |
| ·Comparative Analysis of China Time-honored Brands and Brand Coca Cola | 第18-22页 |
| ·Internet Communication Development | 第22-25页 |
| Chapter Four General Study of English Websites of China Time-honored Brands | 第25-38页 |
| ·Classification of Industries | 第25-28页 |
| ·Study of the Construction of China Time-honored Brands | 第28-29页 |
| ·Research Findings | 第29-38页 |
| Chapter Five Case Study: A Comparative Analysis of Brand Wuliangye and Coca Cola | 第38-53页 |
| ·Analysis of Uncertainty Avoidance | 第38-43页 |
| ·Analysis of High and Low Power Distance | 第43-47页 |
| ·Analysis of Individualism and Collectivism | 第47-53页 |
| Chapter Six Conclusion | 第53-56页 |
| Bibliography | 第56-60页 |
| 发表论文及参加科研情况说明 | 第60-61页 |
| Appendix | 第61-65页 |
| Acknowledgements | 第65-66页 |
