| ACKNOWLEDGEMENTS | 第1-5页 |
| 摘要 | 第5-7页 |
| ABSTRACT | 第7-12页 |
| CHAPTER ONE INTRODUCTION | 第12-16页 |
| ·RESEARCH BACKGROUND | 第12-13页 |
| ·SIGNIFICANCE OF THE RESEARCH | 第13-14页 |
| ·RESEARCH OBJECTIVES | 第14页 |
| ·THE ORGANIZATION OF THE THESIS | 第14-16页 |
| CHAPTER TWO LITERATURE REVIEW | 第16-32页 |
| ·STUDIES ON HALLIDAY'S SYSTEMIC FUNCTIONAL GRAMMAR | 第16-17页 |
| ·Contents of the Systemic Functional Grammar | 第16-17页 |
| ·Studies of the Interpersonal Meaning | 第17页 |
| ·PREVIOUS RESEARCH ON THE INTERPERSONAL MEANING OF ADVERTISING DISCOURSE FROM THEPOINT OF SYSTEMIC FUNCTIONAL GRAMMAR | 第17-24页 |
| ·Definition of Advertisement | 第17-18页 |
| ·Advertisement Classification | 第18-19页 |
| ·Previous Research on the Interpersonal Meaning of Advertising Discourse from the point of Systemic Functional Grammar | 第19-24页 |
| ·RESEARCH QUESTIONS | 第24页 |
| ·THEORETICAL FRAMEWORK | 第24-30页 |
| ·Interpersonal Meaning from the perspective of Halliday's Systemic Functional Grammar | 第24-25页 |
| ·Means to realize interpersonal meaning of language | 第25-30页 |
| ·Summary | 第30页 |
| ·DATA COLLECTION | 第30页 |
| ·RESEARCH PROCEDURE | 第30-32页 |
| CHAPTER FOUR RESULTS AND DISCUSSION | 第32-52页 |
| ·A CONTRASTIVE ANALYSIS OF MOOD IN CHINESE AND ENGLISH AUTOMOBILE ADVERTISEMENT DISCOURSE | 第32-40页 |
| ·Speech Roles in Chinese and English Automobile Advertisement | 第32页 |
| ·Mood structures in Chinese and English Automobile Advertisement | 第32-40页 |
| ·A CONTRASTIVE ANALYSIS OF MODALITY IN CHINESE AND ENGLISH AUTOMOBILE ADVERTISEMENT DISCOURSE | 第40-46页 |
| ·Modalization | 第42-44页 |
| ·Modulation | 第44-46页 |
| ·Summary | 第46页 |
| ·A CONTRASTIVE ANALYSIS OF PERSON SYSTEM IN CHINESE AND ENGLISH AUTOMOBILE ADVERTISEMENT DISCOURSE | 第46-52页 |
| ·First Person System | 第47-49页 |
| ·Second Person System | 第49-50页 |
| ·Third Person System | 第50-51页 |
| ·Summary | 第51-52页 |
| CHAPTER FIVE CONCLUSION | 第52-54页 |
| ·MAJOR FINDINGS OF THE RESEARCH | 第52-53页 |
| ·IMPLICATIONS OF THE RESEARCH | 第53页 |
| ·LIMITATIONS OF THE RESEARCH AND SUGGESTIONS FOR FUTURE RESEARCH | 第53-54页 |
| REFERENCES | 第54-56页 |
| APPENDIX | 第56-66页 |
