| Acknowledgments | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-11页 |
| Chapter One Introduction | 第11-15页 |
| ·Rationales of the thesis | 第11-12页 |
| ·Core parts in the research | 第12页 |
| ·Goals and significance of the thesis | 第12-13页 |
| ·Data collection and research methodology | 第13-15页 |
| ·The term “ street name” | 第13页 |
| ·Rationales of the four chosen districts | 第13页 |
| ·Research methodology | 第13-15页 |
| Chapter Two Literature Review | 第15-19页 |
| ·Studies on memetics abroad | 第15-16页 |
| ·Studies on memetics in China | 第16-17页 |
| ·Studies on toponymy in China | 第17-19页 |
| Chapter Three Theoretical Framework | 第19-29页 |
| ·Origin and definition of the term—meme | 第19-21页 |
| ·Some related concepts of meme | 第21-26页 |
| ·Strong memes and weak memes | 第21-23页 |
| ·Host ＆ Vector | 第23-24页 |
| ·singular meme ＆ memeplex | 第24-26页 |
| ·memetics | 第26页 |
| ·Memetics in language | 第26-29页 |
| Chapter Four Analysis of the Street Names in Guangzhou City from the Linguistic Perspective | 第29-43页 |
| ·Analysis of the street names in Guangzhou City from the linguistic perspective | 第29-38页 |
| ·Structures of the street names in Guangzhou City | 第29-32页 |
| ·Analysis of the street names in Guangzhou City from the phonetic perspective | 第32-34页 |
| ·Analysis of the street names in Guangzhou City from the semantic perspective | 第34-38页 |
| ·Development of the street names in Guangzhou City | 第38-43页 |
| ·Preservation of the old street names | 第39-40页 |
| ·Adaptation of the old names | 第40-43页 |
| Chapter Five Analysis of the street names in Guangzhou City from the memetic perspective | 第43-56页 |
| ·Street names and memes | 第43-44页 |
| ·Strong memes of street names in Guangzhou City | 第44-49页 |
| ·Linguistic properties in strong memes | 第44-48页 |
| ·Strong memes in the street-name development trace | 第48-49页 |
| ·Street-naming rules | 第49-56页 |
| ·Relevance Principle | 第51-54页 |
| ·Uniqueness Principle | 第54-56页 |
| Chapter Six Conclusions | 第56-58页 |
| ·Major findings of the thesis | 第56-57页 |
| ·Limitations of the thesis and suggestions for further study | 第57-58页 |
| Bibliography | 第58-61页 |
| Appendix | 第61页 |
