| ABSTRACT | 第1-5页 |
| 内容摘要 | 第5-10页 |
| Chapter One Introduction | 第10-15页 |
| ·The Rationales of the Thesis | 第10-11页 |
| ·Background knowledge | 第11-13页 |
| ·Definition of Tourism | 第11-12页 |
| ·Foreign Direct Investment (FDI) in Tertiary Industry | 第12-13页 |
| ·The Contributions of Tourism to the Economy of a Nation | 第13-15页 |
| Chapter Two Theoretical Analysis on Foreign Direct Investment in China's Tourism | 第15-27页 |
| ·The Desire for Tourism—Based on the Theory of Maslow | 第15-18页 |
| ·The Need Hierarchy of Maslow | 第15-17页 |
| ·The Relationship between Maslow's Theory and Functional Construction of Tourism Destination | 第17-18页 |
| ·An Analysis on Tourism in Terms of Marketing | 第18-21页 |
| ·Untransferablity of Tourism Product | 第18-19页 |
| ·Simultaneous Production and Consumption of Tourism Product | 第19-20页 |
| ·Perishability of Tourism Product | 第20-21页 |
| ·The Attractiveness of China's Tourism Industry to Foreign Investors | 第21-27页 |
| ·The Great Potential of China's Tourism Market | 第21-22页 |
| ·Competitiveness of Branded Multinational Enterprises of Tourosm | 第22-25页 |
| ·Comparative Advantages of Multinational Tourism Enterprises | 第25-27页 |
| Chapter Three Current Situation of China's Utilization of Foreign Direct Investment | 第27-32页 |
| ·Profile of China's Tourism Industry | 第27-28页 |
| ·Economy of Scale of China's Tourism Industry | 第27-28页 |
| ·Courses of Utilizing Foreign Direct Investment in China's Tourism | 第28-32页 |
| ·First Targeted by Foreign Investors in the late 1970s | 第29-30页 |
| ·Continually Targeted by Foreign Investors in 1990s | 第30页 |
| ·Promising Target for Foreign Investment in 21st Century | 第30-32页 |
| Chapter Four Problems in the Utilization of Foreign Direct Investment in China's Tourism | 第32-42页 |
| ·Unbalanced development Because of Uneven Distribution of FDI | 第32-35页 |
| ·Sectoral Unevenness | 第32-34页 |
| ·Regional Unevenness | 第34-35页 |
| ·Monotonous Mode of FDI Utilization | 第35-36页 |
| ·Lack of Government Supports | 第36-37页 |
| ·Lack of Supervision Mechanism | 第37-38页 |
| ·Imperfect Investment Environment | 第38-42页 |
| ·Complex and Low Efficient Administration | 第38-39页 |
| ·Incomplete Legislation | 第39-40页 |
| ·Market disorder | 第40页 |
| ·Unsustainable Development | 第40-42页 |
| Chapter Five Hotel Franchising in China | 第42-59页 |
| ·Development of Franchising in the Hotel Industry | 第42-44页 |
| ·Franchised hotels in China | 第44-47页 |
| ·Global Strategies of World Major Hotel Chains and Their Expansion in China | 第46-47页 |
| ·Opportunities and Challenges for Hotel Franchising in China | 第47-54页 |
| ·Opportunities | 第47-51页 |
| ·Challenges | 第51-54页 |
| ·Growth of Chinese hotel franchisors | 第54-56页 |
| ·Case Study: Super 8 Expansions in China | 第56-58页 |
| ·Conclusion | 第58-59页 |
| Chapter Six New The Current Trends of Utilization of Foreign Investment in China's Tourism | 第59-67页 |
| ·Expanded Tourism Market After China's Entry into WTO | 第59-62页 |
| ·Foreign Funded Travel Agencies | 第62-63页 |
| ·Rapid Growth of Foreign Investment in Western Regions | 第63-65页 |
| ·Increased Proportion of Foreign Investment in Tourism Scenic Spots | 第65-66页 |
| ·New Modes in Operations: Economy of Scale, Consolidation and Network Informationization | 第66-67页 |
| Chapter Seven Suggestions for Utilization of Foreign Direct Investment of China's Tourism | 第67-78页 |
| ·Optimization of Investment Environment | 第67-70页 |
| ·Policies, Planning, and Efficient Administration | 第68-69页 |
| ·Laws and Regulations on Tourism Foreign Direct Investment | 第69-70页 |
| ·Coordination of Scale and Flows of Foreign Direct Investment in Tourism | 第70-73页 |
| ·Discriminative Foreign Investment Policies for Tourism Sectors and Regions | 第70-71页 |
| ·Channeling Foreign Direct Investment to West Regions in China | 第71-73页 |
| ·Seeking New Modes of Utilization of Foreign Direct Investment in China's Tourism Industry | 第73-76页 |
| ·Small Enterprises: Merger and Acquisition | 第73-74页 |
| ·Infrastructure Construction: Project Financing and Foreign Loan | 第74-75页 |
| ·Tourism Scenic Spot Exploration: Financing by Project Commercialization | 第75-76页 |
| ·Reducing Negative Influences from Foreign Direct Investment in China's Tourism | 第76-78页 |
| REFERENCES | 第78-81页 |
| ACKNOWLEDGEMENT | 第81-82页 |
