| Abstract | 第2-5页 |
| 摘要 | 第6-11页 |
| Chapter Ⅰ Introduction | 第11-19页 |
| 1.1 Research Background | 第11-13页 |
| 1.2 Research Purposes and Significance | 第13-16页 |
| 1.3 Research Methods | 第16-19页 |
| Chapter Ⅱ Literature Review | 第19-34页 |
| 2.1 Definition of Target Market | 第19-20页 |
| 2.2 Definition of Market Segmentation | 第20-22页 |
| 2.3 Definition of Brand Loyalty and Customer Satisfaction | 第22-24页 |
| 2.4 The Research Status of International Market Segmentation | 第24-34页 |
| 2.4.1 Variable Selection | 第25-28页 |
| 2.4.2 Method Study | 第28-34页 |
| Chapter Ⅲ The Phylogeny and Status Quo of Adidas | 第34-42页 |
| 3.1 Brief Brand Development | 第34-37页 |
| 3.2 Product Groups | 第37-38页 |
| 3.3 Preconditions of Successful International Market Segmentation Strategies | 第38-42页 |
| Chapter Ⅳ Scale Construction and Empirical Analyses of Adidas'sInternational Market Segmentation Strategies | 第42-64页 |
| 4.1 Theoretical Model | 第42-44页 |
| 4.2 Scale Construction | 第44-48页 |
| 4.3 Empirical Analyses of Adidas's International Market Segmentation Strategies | 第48-57页 |
| 4.3.1 Validity and Reliability Tests | 第49-50页 |
| 4.3.2 Data Collection | 第50-51页 |
| 4.3.3 Data Processing | 第51-54页 |
| 4.3.4 Factor Analysis | 第54-56页 |
| 4.3.5 Cluster Analysis | 第56-57页 |
| 4.4 Interpretation of Empirical Results and Model Evaluation | 第57-64页 |
| 4.4.1 Interpretation of Empirical Results | 第58-59页 |
| 4.4.2 Model Evaluation | 第59-64页 |
| Chapter Ⅴ Enlightenments and Suggestions for Domestic Sports Brands | 第64-71页 |
| 5.1 Enlightions fo Domentic from Adidas | 第64-65页 |
| 5.2 Suggestions for Domestic Sports Brands | 第65-71页 |
| 5.2.1 Sharping the Competitive Edge Through Improving Creativity | 第66-67页 |
| 5.2.2 Strengthening Brand Construction With Clear Market Segmentation | 第67页 |
| 5.2.3 Reinforcing Personnel Training Based on Demand | 第67-68页 |
| 5.2.4 Focusing on Customer Experience via Communication | 第68-69页 |
| 5.2.5 Launching Various Promotions According to Customer Differentiation | 第69-71页 |
| Chapter Ⅵ Conclusions | 第71-74页 |
| Appendix | 第74-77页 |
| Reference | 第77-84页 |
| Acknowledgements | 第84-85页 |
