| Abstract | 第4-5页 |
| 摘要 | 第6-10页 |
| Chapter 1 Introduction | 第10-13页 |
| 1.1 Background of the Study | 第10页 |
| 1.2 Research Objectives and Questions | 第10-11页 |
| 1.3 Significance of the Study | 第11页 |
| 1.4 Organization of this Thesis | 第11-13页 |
| Chapter 2 Literature Review | 第13-29页 |
| 2.1 Discourse Pattern | 第13-16页 |
| 2.1.1 Definition of Discourse Pattern | 第13-14页 |
| 2.1.2 Classification of Discourse Pattern | 第14-16页 |
| 2.2 Problem-Solution Pattern | 第16-19页 |
| 2.3 Lexico-grammatical Signals for Problem-Solution Pattern | 第19-22页 |
| 2.4 Contrastive Rhetoric | 第22-24页 |
| 2.5 Beauty Advertisements | 第24-29页 |
| 2.5.1 Definition of Beauty Advertisements | 第24-25页 |
| 2.5.2 Categories of Beauty Advertisements | 第25-26页 |
| 2.5.3 Relevant Studies on Beauty Advertisements | 第26-29页 |
| Chapter 3 Methodology | 第29-34页 |
| 3.1 Data Collection | 第29-30页 |
| 3.2 Method of Analysis | 第30-32页 |
| 3.2.1 Macro-structure Analysis | 第30-31页 |
| 3.2.2 Micro-structure Analysis | 第31页 |
| 3.2.3 Narrative Interrogation | 第31-32页 |
| 3.3 Research Procedures | 第32-34页 |
| Chapter 4 Data Analysis and Results | 第34-61页 |
| 4.1 Contrastive Study from the Macro-perspective | 第34-47页 |
| 4.1.1 Similarities and Differences in the Frequency of Each Element | 第35-38页 |
| 4.1.2 Similarities and Differences in the General Pattern of the Elements | 第38-39页 |
| 4.1.3 Similarities and Differences in the Characteristics of Problem and Response . 30 | 第39-47页 |
| 4.2 Contrastive Study from the Micro-perspective | 第47-56页 |
| 4.2.1 Similarities and Differences in Vocabulary | 第47-52页 |
| 4.2.2 Similarities and Differences in Clause Relations | 第52-56页 |
| 4.3 Summary of the Similarities and Differences of the Problem-Solution Pattern in Chinese and American Beauty Advertisements | 第56-57页 |
| 4.4 Reasons for the Differences of the Problem-Solution Pattern in Chinese and American Beauty Advertisements | 第57-61页 |
| Chapter 5 Conclusion | 第61-64页 |
| 5.1 Major Findings of the Study | 第61-62页 |
| 5.2 Innovation of this Thesis | 第62-63页 |
| 5.3 Limitations of the Study | 第63-64页 |
| References | 第64-67页 |
| AppendixⅠ | 第67-69页 |
| Appendix Ⅱ | 第69-74页 |
| Appendix Ⅲ | 第74-81页 |
| Acknowledgements | 第81页 |
