| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Background of the Study | 第9页 |
| ·Significance of the Study | 第9-10页 |
| ·Objectives of the Study | 第10-11页 |
| ·Data of the Study and Methodology | 第11-12页 |
| ·Layout of the Thesis | 第12-13页 |
| Chapter Two Literature Review | 第13-27页 |
| ·Review of Relevance Theory | 第13-18页 |
| ·Definition of Relevance Theory | 第13-14页 |
| ·Ostensive-Inferential Communication | 第14-15页 |
| ·Contextual Effect | 第15-17页 |
| ·The Principle of Relevance and Optimal Relevance | 第17-18页 |
| ·The Relevance-Theoretic Approach to Translation | 第18-23页 |
| ·Translation as an Interlingual interpretive Communication | 第18-19页 |
| ·Translation as a Dual Ostensive-Inferential Communication | 第19-21页 |
| ·The Purpose of Translation—To Achieve Optimal Relevance | 第21-23页 |
| ·Review of Publicity Materials | 第23-27页 |
| ·Choice of the Term—Publicity Materials | 第23-24页 |
| ·Characteristics of Publicity Materials | 第24-25页 |
| ·Phenomena in C-E Translation of Publicity Materials | 第25-27页 |
| Chapter Three Analysis of Application of Relevance Theory to C-E Translation ofPublicity Materials in Shanghai Expo | 第27-47页 |
| ·C-E Translation Strategies of Publicity Materials in Shanghai Expo | 第27-40页 |
| ·Omission | 第28-33页 |
| ·Omission of Repetition | 第28-30页 |
| ·Omission of Flowery and Pompous Words | 第30-32页 |
| ·Omission of Culture-Loaded Sentences and Unimportant Facts | 第32-33页 |
| ·Addition | 第33-34页 |
| ·Edition | 第34-37页 |
| ·Recreation | 第37-40页 |
| ·Analysis of C-E Translation in Shanghai Expo from the Perspective of Relevance Theory | 第40-47页 |
| ·Making Intentions and Expectations Meet | 第40-44页 |
| ·From the Perspective of Omission | 第41-42页 |
| ·From the Perspective of Addition | 第42页 |
| ·From the Perspective of Edition | 第42-43页 |
| ·From the Perspective of Recreation | 第43-44页 |
| ·Publicity Materials Translation as Interlingual Interpretive Use | 第44-45页 |
| ·Informative Function of Publicity Materials | 第45-47页 |
| Chapter Four Conclusion | 第47-49页 |
| ·Summary of the Research Findings | 第47-48页 |
| ·Limitation and Prospect of the Study | 第48-49页 |
| Acknowledgements | 第49-50页 |
| Bibliography | 第50-52页 |
| 攻读学位期间的研究成果 | 第52页 |
