| Acknowledgements | 第1-5页 |
| Abstract(English) | 第5-6页 |
| Abstract(Chinese) | 第6-7页 |
| Table of Contents | 第7-9页 |
| Chapter 1 Introduction | 第9-15页 |
| ·Overview | 第9-11页 |
| ·Significance of the Present Study | 第11-12页 |
| ·Research Questions | 第12页 |
| ·Research Methodology and Data Collection | 第12-13页 |
| ·Organization of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-21页 |
| ·The Origin and Definition of Intertextuality | 第15-16页 |
| ·Forms of Intertextuality | 第16-18页 |
| ·Active Intertextuality and Passive Intertextuality | 第17页 |
| ·Intratextuality and Extratextuality | 第17-18页 |
| ·Intertextuality and Transtextuality | 第18页 |
| ·Types of Intertexts | 第18-19页 |
| ·Previous Studies of Translating the Advertising Slogans by Intertextuality | 第19-21页 |
| Chapter 3 Theoretical Framework | 第21-24页 |
| Chapter 4 Linguistic Features of Advertising Slogans | 第24-35页 |
| ·Lexical Features of Advertising Slogans | 第25-27页 |
| ·Syntactic Features of Advertising Slogans | 第27-30页 |
| ·Rhetorical Features of Advertising Slogans | 第30-35页 |
| Chapter 5 Intertextuality Manifestations in Advertising Slogans | 第35-53页 |
| ·Different Types of Intertextuality | 第35-47页 |
| ·Reference | 第36页 |
| ·Cliché | 第36-38页 |
| ·Literary Allusion | 第38-43页 |
| ·Self-quotation | 第43-44页 |
| ·Conventionalism | 第44-45页 |
| ·Proverb | 第45-46页 |
| ·Mediation | 第46-47页 |
| ·Constitutive Intertextuality | 第47-52页 |
| ·Generic Intertextuality | 第48页 |
| ·Thematic or Topical Intertextality | 第48-50页 |
| ·Structural Intertextuality | 第50-51页 |
| ·Functional Intertextuality | 第51-52页 |
| ·Summary | 第52-53页 |
| Chapter 6 An Intertextual Study of Translating the Advertising Slogans | 第53-69页 |
| ·Quotation | 第53-55页 |
| ·Allusion | 第55-56页 |
| ·Parody | 第56-62页 |
| ·Parody at Word Level | 第57-59页 |
| ·Parody at Sentence Level | 第59-60页 |
| ·Parody of Patterns | 第60-62页 |
| ·Strategies Used in Translating the Advertising Slogans | 第62-69页 |
| ·Zero Translation | 第62-64页 |
| ·Structure Borrowing | 第64-66页 |
| ·Creative Translation | 第66-69页 |
| Chapter 7 Conclusion | 第69-71页 |
| Bibliography | 第71-73页 |
