| Acknowledgements | 第1-5页 |
| ABSTRACT | 第5-7页 |
| 摘要 | 第7-9页 |
| Introduction | 第9-11页 |
| Chapter One Literature Review | 第11-14页 |
| Chapter Two An Introduction to Advertising | 第14-29页 |
| ·Dimensions of Advertising | 第14-24页 |
| ·The Definition of Advertising | 第14-18页 |
| ·The Economic Effects of Advertising | 第18-24页 |
| ·Objectives of Advertising | 第24-25页 |
| ·Functions of Advertising | 第25-29页 |
| ·The Marketing Function | 第26页 |
| ·The Educational Function | 第26页 |
| ·The Communicative Function | 第26页 |
| ·The Economic Function | 第26-27页 |
| ·The Societal Function | 第27-29页 |
| Chapter Three Culture and Language and Cross-Cultural Transmission in Advertising Translation | 第29-39页 |
| ·Culture | 第29-31页 |
| ·Language and Culture | 第31-32页 |
| ·Cross-Cultural Transfer In Advertising Translation | 第32-39页 |
| Chapter Four A General Introduction of Functional Equivalence | 第39-45页 |
| ·An Overview of Equivalent Effect in Translation | 第39-40页 |
| ·Possibility of Equivalent Effect | 第40-41页 |
| ·Requirements of Equivalent Effect | 第41页 |
| ·Relativity of Equivalent Effect | 第41-45页 |
| Chapter Five Translation Failure in Commodity Advertising and How to do Well in the Practice of Advertising Translation | 第45-60页 |
| ·Failures in Advertising Translation | 第45-51页 |
| ·Difficulties of the Translation of Chinese Advertisement | 第51-53页 |
| ·Advertising Strategy | 第53-59页 |
| ·Summary | 第59-60页 |
| Chapter Six Conclusion | 第60-65页 |
| ·Creating Ads for International Markets | 第60页 |
| ·Recommendations for Translators | 第60-62页 |
| ·Summary | 第62-65页 |
| Bibliography | 第65-66页 |
