| 摘要 | 第1-7页 |
| ABSTRACT | 第7-12页 |
| Chapter One Introduction | 第12-17页 |
| ·Aims and Research Questions | 第12-13页 |
| ·Significance of the Study | 第13-16页 |
| ·Methodology | 第16页 |
| ·Framework of the Study | 第16-17页 |
| Chapter Two Literature Review | 第17-26页 |
| ·Culture and Translation | 第17-19页 |
| ·Review of the Studies of Ideological Manipulation | 第19-26页 |
| Chapter Three Theoretical Basis | 第26-34页 |
| ·General Introduction of Manipulation Theory | 第26-29页 |
| ·Principal Theories of Manipulation Theory | 第29-34页 |
| ·Ideology | 第29-31页 |
| ·Poetics | 第31-32页 |
| ·Patronage | 第32-34页 |
| Chapter Four Study of Advertisement Translation | 第34-44页 |
| ·The Definition of Advertisement | 第34-36页 |
| ·The Essential Components of an Advertisement | 第36-38页 |
| ·Headlines | 第36-37页 |
| ·Main Body Copies | 第37页 |
| ·Slogans | 第37页 |
| ·Brand Names | 第37-38页 |
| ·Illustrations | 第38页 |
| ·Main Features of Advertisement | 第38-40页 |
| ·Briefness | 第38-39页 |
| ·Uniqueness | 第39页 |
| ·Understandability | 第39-40页 |
| ·Stressfulness | 第40页 |
| ·T he Function of Advertisement | 第40-44页 |
| ·The Function of Transforming Information | 第41页 |
| ·The Function of Persuading Consumer | 第41-42页 |
| ·The Function of Creating Good Image | 第42页 |
| ·The Function of Stimulating Consumption | 第42-44页 |
| Chapter Five The Manipulation of Ideology in Advertising Translation | 第44-73页 |
| ·Impacts of Ideology on Advertising Translation in Two Renditions | 第44-61页 |
| ·The Influence of Individual Ideology on Advertising Translation | 第45-52页 |
| ·The Influence of Social Ideology on Advertising Translation | 第52-61页 |
| ·The Poetic Point of View of Advertising Translation | 第61-68页 |
| ·Manipulation in Terms of Words and Phrases | 第62-64页 |
| ·Manipulation in Terms of Sentence Structure | 第64-67页 |
| ·Manipulation in Terms of Rhetoric Style | 第67-68页 |
| ·The Patronage Manipulation of Advertising Translation | 第68-73页 |
| Chapter Six Conclusion | 第73-76页 |
| ·Summary of the Research | 第73-74页 |
| ·Limitations of the Present Study | 第74-76页 |
| Bibliography | 第76-81页 |
| Acknowledgments | 第81-82页 |
| Appendix A（攻读学位期间发表论文目录） | 第82页 |
